HO­RE­CA: EXPERIENCE, WELLBEING AND PLEASURE

Excelencias Gourmet - - News -

WE ARE WITNESSING MOMENTS OF CHANGE, CHALLENGES AND OPPORTUNITIES FOR THE HO­RE­CA SEC­TOR (HOTELS, RESTAURANTS AND CA­FÉS). BEYOND THE WONDERFUL CULINARY EVOLUTION OF THE GREAT CHEFS, TI­ME IS RIPE TO REALIZE THAT THE RULES OF THE GAME HAVE CHANGED IN ORDER TO ACHIEVE THE MOST IMPORTANT GOAL IN THE HOSPITALITY INDUSTRY: TO OFFER ME­MO­RA­BLE EXPERIENCES AND BUILD ON SUSTAINABLE AND HAPPY BUSINESSES.

THE NEW CYCLE THAT BEGINS IN THE HO­TEL AND CATERING INDUSTRY MUST NOW FOCUS ON PEOPLE. WE’RE NO LONGER TALKING ABOUT QUALITY-PRICE RATIOS, BUT PLEASURE-PRICE FORMULAS. PATRONS ARE HEDONISTIC AND NEED DIFFERENT EXPERIENCES THAT HAVE A GREAT PERSONALIZATION COMPONENT. LIKEWISE, OFFERS ARE GLO­BAL, SHAREABLE AND DIFFERENTIATING, BUT AT THE SAME TI­ME THEY FEATURE LO­CAL PRODUCTS, PROXIMITY AND QUALITY.

IT’S IMPOSSIBLE TO FORGET THAT THANKS TO THE NEW TECH­NO­LO­GIES, CUSTOMERS NOW HAVE GREATER OPPORTUNITIES TO CHOOSE WHEN AND WHERE THEY WANT TO EAT, AND THAT MOMENTS OF HOME-COOKING CONSUMPTION ARE GROWING EXPONENTIALLY. WITH INNOVATION AS AN ALLY, WE MUST FIND ELEMENTS THAT IMPROVE OUR COMPETITIVENESS AND REALLY CHIP IN THAT VALUE THAT ALLOWS US TO ACHIEVE DISTINCTIVE ADVANTAGES. THIS HAS BEEN UNDERSTOOD BY EXCELENCIAS GOUR­MET IN ITS TEN-YEAR LIFESPAN, IN WHICH EVOLUTION AND ADAPTATION TO THE TIMES HAVE BEEN OUR GAME CHANGERS. ENJOY THIS NEW ISSUE DEDICATED TO THE HO­RE­CA SEC­TOR, WHICH OOZES OUT EXPERIENCE, WELLBEING AND PLEASURE.

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