JOAN SARDÀ, THE AWAKENING OF WINE IN CUBA
The unconditional fondness for Cuba has been a constant element for Joan Sardà Cellar since this Spanish enologist fell in love with the island nation, 25 years ago, during a tour from Havana to Caimanera. This is an indelibly memory for one of the players in this story, Elsa Lavastida, representative of Joan Sardà S.A. on the Caribbean isle.
Over two decades of work have etched the character of this amazing woman, an engineer, linked to the gastronomy industry for over 10 years, a wine enthusiast and exceptional promoter of this nectar in the Latin American region and Cuba. She has carried out such a great work that the wine portfolio she represents accounts for 60 percent of the Cuban market share.