CLEAN LABELS: EATING EVEN WITH THE EYES

Hydrogenated Dipotassium Phosphate, that’s one of the ingredients of popular Coffee Mate. Do you know what that is?... I don’t know either. However, it is part of those tastes we just can’t put away from our morning cup of coffee. This is the kind of circumstances where the growing “Clean Label” trend gains momentum. Receiving clear and understandable information even in the vase, that’s the proposal. This requirement seems to be taking hold.

According to the Harvard Business Review, a Clean Label shows clear information on the ingredients’ origins. Such terms as “natural”, “additive free” and “organic” spearhead this principle that, beyond being trendy, stands

out as a slow but solid transformation.