The Ter­ri­tory phi­los­o­phy

3D World - - INDUSTRY -

Ter­ri­tory of­fers a wide range of ser­vices To a wide range of clients across film, broad­cast, vfx, brand­ing and dig­i­tal. but There’s a phi­los­o­phy That cuts across all of it, says founder and ex­ec­u­tive creative di­rec­tor david shel­don-hicks

“We take that view that go­ing back to the Bauhaus, the idea is that you’re a de­sign prob­lem solver first and fore­most, and we’ve found our­selves over the last seven years dis­cov­er­ing these par­tic­u­lar spe­cialisms that peo­ple want us for. So that can be on-set screen graph­ics, which might not just be a stan­dard screen, or might be 3D pro­jec­tion or some­thing like that. It can be de­signed vis­ual ef­fects, bring­ing graphic de­sign to VFX in a very pure way. It can be a ti­tle se­quence. It can be big in­stal­la­tion pieces.”

It’s rare to find an en­tire stu­dio de­voted to such tasks, he notes: most on-set screen graph­ics are cre­ated by free­lancers or in­ter­nal de­part­ments at stu­dios like Warner Bros. “There are also VFX stu­dios who do the graph­ics in post [pro­duc­tion], but un­like us they don’t usu­ally do the on-set bit,” ex­plains Shel­don-hicks. “So we find our­selves com­pet­ing with ev­ery­one and no one at the same time.”

Given their finely honed fo­cus, Ter­ri­tory are cur­rently “dab­bling” in forg­ing their own be­spoke soft­ware. “We took on a pipe­line TD about six months ago, and he’s been de­vel­op­ing an in­ter­nal toolset. Some of these are as­set-track­ing tools, in col­lab­o­ra­tion with Shot­gun. We’re also look­ing at in­te­gra­tion within Af­ter Ef­fects and Pho­to­shop, and help­ing all the dif­fer­ent toolsets talk to one another in a re­ally con­sis­tent way.”

Ter­ri­tory’s evo­lu­tion may have gone down an un­ex­pected al­ley, but Shel­don-hicks is happy with how things have turned out. “We’ve grown in the time when there were many es­tab­lished agen­cies, and we had to find our lit­tle ar­eas to slip be­tween,” he says. “And it was the over­lay­ing and the com­bi­na­tion of dif­fer­ent skillsets that al­lowed us to do things in a dif­fer­ent way to the es­tab­lished agen­cies.”

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