Mass Mar­ket

4 x 4 Australia - - Driven -

IN 2014 the world made some 89.7 mil­lion ve­hi­cles. Com­fort­ably lead­ing the way in pro­duc­tion was China, which pro­duced some 23.7 mil­lion ve­hi­cles, or over a quar­ter of the world’s to­tal pro­duc­tion. In sec­ond place was the USA with 11.7 mil­lion, un­der half the out­put of China but ahead of Ja­pan with 9.8 mil­lion and Ger­many with 5.9 mil­lion. China’s pro­duc­tion even out­stripped the com­bined out­put of the en­tire Euro­pean Union (Ger­many, France, Italy, the UK, Spain, etc.), which ac­counted for 17 mil­lion ve­hi­cles. Thanks to the sheer size and in­creas­ing af­flu­ence of the Chi­nese do­mes­tic mar­ket, the vast ma­jor­ity of ve­hi­cles made in China are sold in China.

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