GREAT WALL TO RE­TURN TO OZ

GREAT WALL TO RE-EN­TER THE AUS­TRALIAN MAR­KET WITH A NEW STEED 4X4 UTE.

4 x 4 Australia - - 4cast - WORDS TRIS­TAN TANCREDI

GREAT Wall Mo­tors will have a lo­cal pres­ence once more, after the bud­get Chi­nese brand de­cided to as­sume con­trol of its Aus­tralian and NZ op­er­a­tions.

4x4 sales have sky-rock­eted in Aus­tralia in re­cent months, and Great Wall hopes to cash in on the grow­ing trend with this move.

“As de­mand for util­i­ties con­tin­ues to grow, Great Wall Mo­tors de­cided now was the time to take the brand to the next level by es­tab­lish­ing a di­rect OE pres­ence here,” said GWMA Man­ag­ing Direc­tor, Parker Shi.

Head­lin­ing the res­ur­rec­tion on Aussie soil will be an all­new Great Wall util­ity to be called the Steed. It is slated to go on sale in Q4 this year.

At this stage it’s un­der­stood the ute line-up will be headed by a 4x4 turbo-diesel mated to a six-speed man­ual, a Borg­warner Torque-on-de­mand (TOD) four-wheel drive sys­tem and an Ea­ton diff lock.

Safety fea­tures will in­clude ESP and six airbags as standard. But let’s just hope it bucks the trend of Chi­nese SUVS and de­liv­ers a five-star ANCAP safety rat­ing!

Great Wall’s Aussie HQ will be based in Mel­bourne along­side sis­ter com­pany Haval Mo­tors Aus­tralia.

“Great Wall will fo­cus on light com­mer­cial ve­hi­cles, with Haval con­cen­trat­ing on SUVS,” Mr Shi said.

“We are con­fi­dent this strat­egy will al­low both com­pa­nies to ded­i­cate their re­sources into the two fastest-grow­ing seg­ments in the Aus­tralian au­to­mo­tive mar­ket.”

Pric­ing for the new Great Wall range is yet to be re­leased, so stay tuned to 4X4 Aus­tralia and be the first to know when it drops!

Fol­low­ing a two-year hia­tus, Great Wall Mo­tors will re­turn to Oz show­rooms this year.

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