SALES GAME

4 x 4 Australia - - The Score -

AUS­TRALIA’S new-4x4 and SUV mar­ket has gone gang­busters, to within 17,000 units of catch­ing pas­sen­ger car sales vol­umes. To the end of May, 193,317 pas­sen­ger cars were sold against 176,382 SUVS and 4x4s.

In the dual-range 4WD ute mar­ket, the Ford Ranger is just 310 sales be­hind the Toy­ota Hilux in year-to-date sales to the end of May. If the Ranger has a few more cracking months, as it did in Jan­uary (313 sales more than Hilux), it will over­take its ri­val and it would be the first time Hilux has not been the top-sell­ing 4WD in 11 years.

A ve­hi­cle that has slowly fallen down the sales lad­der is the Jeep Grand Chero­kee. Gone are the heady days of 2014 when it was the high­est-sell­ing large 4x4 wagon with a 15 per cent chunk of the seg­ment. To the end of May this year, the Grand Chero­kee is track­ing at just 6.7 per cent of its large SUV seg­ment.

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