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De­scribe your busi­ness.

As a Mel­bourne based man­u­fac­turer and dis­trib­u­tor for the range of Piranha Off Road prod­ucts, we are best known for our Dual Bat­tery Man­age­ment Sys­tem along with camp light­ing, re­cov­ery equip­ment, fridge slides, light­ing looms and power shower.

Tell us some of the his­tory of your com­pany:

Piranha Off Road started out back in the 1980's as Piranha Ig­ni­tion Sys­tems. This com­pany fo­cussed on up­grad­ing ex­ist­ing dis­trib­u­tor/point sys­tems with the then new elec­tronic ig­ni­tion. Nat­u­rally, the tech­nol­ogy be­came com­mon place and by then Alan Johnson's es­tab­lished in­ter­est in 4WD even­tu­ally led to the de­vel­op­ment of the elec­tronic dual bat­tery sys­tem in 1987. At the time the mar­ket was con­fined to me­chan­i­cal par­al­lel switch­ing. From the suc­cess of the Dual Bat­tery sys­tem the Bat­tery Tray grew as a nat­u­ral pro­gres­sion and now Piranha man­u­fac­ture over 140 dif­fer­ent trays to suit most of the 4WD'S on the mar­ket. The busi­ness con­tin­ued to grow with the ad­di­tion of other 4WD spe­cific prod­ucts that has seen the Piranha busi­ness grow to a na­tional brand with dis­tri­bu­tion across Aus­tralia.

Where is the com­pany at now?

Piranha Off Road has firmly es­tab­lished it's pres­ence in the mar­ket place as a sup­plier of Aus­tralian man­u­fac­tured spe­cial­ist 4WD prod­ucts. Based in Boro­nia, Vic­to­ria, Piranha prod­ucts are now dis­trib­uted around Aus­tralia via a net­work of Piranha au­tho­rised deal­ers. The dealer net­work, in­clud­ing the Boro­nia head of­fice, not only sup­ply prod­ucts but now ac­tively in­stall all Piranha prod­ucts. In fact the work­man­ship com­bined with the qual­ity prod­ucts can pro­vide a to­tal so­lu­tion for the ac­tive 4WD tour­ing mar­ket of ve­hi­cles and camper trailer/car­a­vans. What is your com­pa­nies or prod­ucts unique sell­ing point? Buy­ing prod­uct from Piranha off Road en­sures you are buy­ing prod­ucts that have been man­u­fac­tured by Piranha to the high­est qual­ity stan­dards or have been se­lected by Piranha on the ba­sis they are the best we can rec­om­mend. The Piranha man­u­fac­tured prod­ucts are built with 4WD ap­pli­ca­tion in mind and are thor­oughly tested within that ap­pli­ca­tion. When you come to talk to the Piranha peo­ple about your needs you are talk­ing to 4WD en­thu­si­asts who use Piranha prod­ucts and will proudly show you the prod­ucts on their own ve­hi­cles. Prod­ucts built to suit the ap­pli­ca­tion will last longer and be re­li­able when you are tour­ing “this land of sweep­ing plains”.

If you could say only two words about your prod­uct or ser­vice, what would that be?

Proven, Re­li­a­bil­ity.

What makes you dif­fer­ent from your com­pe­ti­tion?

When you pur­chase a Dual Bat­tery sys­tem from Piranha Off Road you are buy­ing a sys­tem so­lu­tion. This is a proven blend of es­pe­cially de­vel­oped prod­ucts to work in har­mony with your mod­ern ve­hi­cle elec­tron­ics. Right down to ex­act ca­ble di­am­e­ters to en­sure all com­po­nents work to­gether. Backed up by a 5 year Aus­tralia Wide war­ranty when the sys­tem is in­stalled by a Piranha trained tech­ni­cian.

What prod­ucts are you de­vel­op­ing now?

Ad­vanced tech­nol­ogy Dual Bat­tery iso­la­tor with the abil­ity to reg­u­late a 100 watt so­lar panel. It will also be ca­pa­ble of be­ing an ig­ni­tion sense unit or volt­age sense. A brand new ap­proach to a tour­ing kitchen, that at­taches to a Piranha fridge slide and be­comes the “30 Sec­ond Kitchen”. A culi­nary cen­tre right in the back of your 4WD!

Who uses your prod­ucts?

Piranha prod­ucts are used ex­ten­sively by the 4WD tour­ing mar­ket along with the camper trailer car­a­van mar­ket. While these are the most com­mon user chan­nels there is also the spe­cial­ist area's like, ma­rine, forestry, min­ing and trade ve­hi­cles. The Piranha wheel chains for com­mer­cial use are be­ing used in the Congo, Africa, min­ing op­er­a­tions in WA and Qld and some of our prod­ucts have made their way to Siberia!

What is your great­est achieve­ment?

Sup­ply­ing, com­pet­i­tively priced Aus­tralian Man­u­fac­tured bat­tery trays, while main­tain­ing the wide range of 140 dif­fer­ent prod­uct codes. This is the widest range of bat­tery trays avail­able in Aus­tralia today to en­able dual bat­tery sys­tems to be fit­ted to your 4WD. Us­ing Aus­tralian sup­plied steel and lo­cal elec­tro-plat­ing fa­cil­i­ties we are proud to sup­ply this high qual­ity prod­uct to not only 4WD re­sellers but ve­hi­cle deal­er­ships, auto elec­tri­cians and the me­chan­i­cal re­pair out­lets.

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