The Ven­tura Sys­tems Story

ABC (Australia) - - TECHNOLOGY -

Ven­tura Sys­tems founder Jeroen de Nooi­jer was en­rolled in me­chan­i­cal engi­neer­ing at a busi­ness school in Rot­ter­dam in the early 1990s.

One of his teach­ers was also a con­sul­tant on the ex­ec­u­tive board of Tebel Leeuwar­den in the Nether­lands, which is a com­pany that spe­cialises in train door sys­tems. As it hap­pened, de Nooi­jer was look­ing for a com­mer­cial en­gi­neer at the time so he joined the com­pany.

Af­ter three years work­ing for Tebel, he de­cided to start for him­self. Tebel spe­cialised in train door sys­tems and he did not want to com­pete with them di­rectly. The bus in­dus­try at the time was not an in­ter­est­ing field in which to make a liv­ing, but he saw a chance to change this by in­tro­duc­ing bus and coach op­er­a­tors to the lat­est door tech­nol­ogy, and so this be­came his di­rec­tion.

He started in an aban­doned ma­chine fac­tory in Fries­land in the Nether­lands with his heart and soul. Af­ter two years, he and his op­er­a­tional di­rec­tor Jan Lont de­cided to move to a new busi­ness cen­tre at Bol­sward.

Af­ter gain­ing in­ter­na­tional cus­tomers, Ven­tura Sys­tems bought its own block of land and started build­ing a new fac­tory. That was fin­ished in 2000, but Ven­tura also out­grew this lo­ca­tion and moved to a much larger fac­tory in ru­ral Hol­land in 2012, where its in­ter­na­tional head­quar­ters re­mains to this day. Ven­tura Sys­tems is strength­en­ing its rep­u­ta­tion as an in­ter­na­tional bus door sup­plier and the ad­di­tion of an Aus­tralasian of­fice in 2016 has af­forded the com­pany a phys­i­cal pres­ence in Ocea­nia.

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