Leather seat­ing for the new mil­len­nium

Rea­tex and UK-based E-Leather team up to pro­vide new seat­ing ma­te­rial to en­hance the cus­tomer ex­pe­ri­ence for bus pas­sen­gers


We are ex­cited to be of­fer­ing a gen­uinely unique prod­uct to lo­cal Aus­tralian op­er­a­tors

E-Leather, a UK-based en­vi­ron­men­tally friendly ma­te­ri­als tech­nol­ogy com­pany, is help­ing bus and coach op­er­a­tors pro­vide pas­sen­gers a seat with a dif­fer­ence. E-Leather is easy to clean and will main­tain its high-qual­ity ap­pear­ance with­out scufng or bag­ging over time. There­fore of­fer­ing the bus and coach in­dus­try a real ad­van­tage, as well as giv­ing cus­tomers a pre­mium travel ex­pe­ri­ence.

Alexan­dra Ben­nett, E-Leather Global Man­ager for Ground Trans­port, dis­cusses: “It’s no se­cret that most op­er­a­tors are fo­cus­ing their at­ten­tion on the cus­tomer ex­pe­ri­ence, with the aim of adding value to jour­ney’s through en­hanced com­fort, clean­li­ness and bet­ter ser­vices. Some­thing we have worked hard on is nd­ing ways to make it eas­ier for op­er­a­tors to achieve this.”

Se­lect­ing high-qual­ity ma­te­ri­als, such as a leather bre com­pos­ite from E-Leather, helps en­sure cus­tomers re­ceive a clean, hy­gienic and com­fort­able jour­ney, and are there­fore more likely to select that mode of trans­port.

E-Leather is al­ready used by more than 200 air­lines around the world and has been adopted as stan­dard seat­ing ma­te­rial by lead­ing UK op­er­a­tors Stage­coach and Ar­riva. With a range of 30 colours and mul­ti­ple grain and em­bossed nishes to choose from, op­er­a­tors can cre­ate in­te­ri­ors that re­ally stand-out.

E-Leather is now avail­able through Rea­tex Mar­ket­ing, one of Aus­tralia’s lead­ing sup­pli­ers of bus seat­ing fab­rics. Stock of E-Leather has al­ready ar­rived to Rea­tex’s ware­house in Bris­bane.

“We are ex­cited to be of­fer­ing a gen­uinely unique prod­uct to lo­cal Aus­tralian op­er­a­tors,” Rea­tex’s sales man­ager Brett Im­berger says. “E-Leather is an ex­cel­lent ad­di­tion to our range of mo­quette (pile) and at wo­ven fab­rics; we ex­pect it to ap­peal to a range of op­er­a­tors and ap­pli­ca­tions from lux­ury to air­port shut­tle buses.”

In­deed, E-Leather sup­plied by Rea­tex is al­ready in use across the Tas­man in New Zealand. Mana Bus now has three dou­ble-decker coaches trimmed with E-Leather seats. “Mana Bus has been very happy with the per­for­mance of the E-Leather in their sleeper bus which does the daily Auck­land to Welling­ton route,” Im­berger says.

Rea­tex has been ser­vic­ing the lo­cal bus and coach seat­ing mar­ket for the past 30-plus years part­ner­ing with lead­ing global pro­duc­ers such as E-leather. To­gether they are com­mit­ted to part­ner­ing with lo­cal op­er­a­tors to pro­vide the world’s best prod­ucts in colours and de­signs that work for the lo­cal mar­ket.

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