FIT FOR A KING

Ex­cit­ing year ahead for King Long with new prod­uct launches and up­grades to ex­ist­ing prod­uct lines

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The next 12 months is shap­ing up to be a busy year for King Long as it looks to in­vig­o­rate sales with a planned launch of the brand-new 28-seater, midi range, as well as a suite of up­grades to its full-size coaches.

“Our cus­tomer-fo­cused strat­egy is what drives our suc­cess,” gen­eral man­ager An­thony Fisi­caro says. “We con­tinue to de­velop our roadmap and evolve our prod­ucts by lis­ten­ing to cus­tomers and bring­ing to­gether their ideas and feed­back with the lat­est tech­nol­ogy and in­dus­try trends.”

King Long has been work­ing on a 28-seater sched­uled for launch in early to mid-2018 and was de­signed with tour com­pa­nies and schools in mind.

“We’ve had cus­tomers ask­ing us for a 28-seater to cater for smaller group sizes and cost ef­fec­tive­ness, and as a re­sult our 28-seater coach will com­plete our prod­uct range and pro­vide our cus­tomers a one-stop shop right through to a 61-seater.” Two new and more pow­er­ful midis are also be­ing in­tro­duced – a 250hp 9m 35/39 seater, and a 285hp 10.2m 41/45 seater. High­lights in­clude: • In­creased lug­gage bin space and door

open­ings to suit larger suit­cases • Split wind­screen to lower the cost of

wind­screen re­place­ment • In­de­pen­dent front axle for an im­proved

driv­ing ex­pe­ri­ence • More driver friendly dash­board lay­out

and mod­ernised in­te­rior up­grade • ISRI driver’s seat as stan­dard • VDO elec­tri­cal op­er­a­tional sys­tem.

The rst batch of th­ese midis has al­ready been sold and will be­gin de­liv­ery next month, with King Long now ac­cept­ing orders for de­liv­ery early next year and of­fer­ing at­trac­tive pric­ing and in­cen­tives for both ex­ist­ing stock and pre-pro­duc­tion ve­hi­cles.

As part of King Long’s up­grades to its full-size range, the al­ready pop­u­lar 6120/6130 range – which has been in mar­ket for four years – will be re­ceiv­ing a facelift to mod­ernise the in­te­rior to match the mod­ern driv­e­line.

“New cus­tomers are of­ten pleas­antly sur­prised to nd just how well specced th­ese ve­hi­cles are. For ex­am­ple, we use all ZF front and rear axle, ZF steer­ing, ZF trans­mis­sion plus Cum­mins en­gine, Bosch hy­draulic fan, Wabco ECAS and EBS, which I be­lieve makes this model the best value on the mar­ket. The new in­te­rior and dash de­sign will give this model an­other lux­ury edge.”

The 6120/6130s with new in­te­rior styling will be re­leased in the sec­ond half of 2018. In the mean­time, King Long is run­ning spe­cial pro­mo­tions on ex­ist­ing mod­els.

Work is also con­tin­u­ing with Volvo on the com­bined King Long stain­less

Our cus­tomer­fo­cused strat­egy is what drives our suc­cess

steel ul­tra-low-oor body on Volvo B7LE chas­sis al­ready listed on the NSW pro­cure­ment panel, with the rst ve­hi­cle be­ing de­liv­ered to In­ter­line Bus Lines in Novem­ber this year. The Volvo/King Long col­lab­o­ra­tion fol­lows on from the in­tro­duc­tion of the Volvo B11 Coach/ King Long com­bi­na­tion re­leased early last year.

Zero-emis­sion ve­hi­cles are also on the radar, with full elec­tri­cal buses next on the list to bring to the Aus­tralian mar­ket.

“We need to work closely with our cus­tomers who are in­ter­ested in full elec­tri­cal buses to de­velop some­thing specic for them. For ex­am­ple, a tar­geted trial pro­gram could be of­fered de­pend­ing on the project.”

In ad­di­tion to the new prod­ucts, there have also been other de­vel­op­ments at King Long, in­clud­ing a re­view of spare parts, in­ven­tory and lo­gis­tics pro­cesses to im­prove ac­cu­racy and efciency, ul­ti­mately pro­vid­ing bet­ter af­ter­mar­ket ser­vice and sup­port.

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