New logo for Falls Creek

Alpine News - - On The Slopes -

FALLS Creek Ski Lifts and Falls Creek Re­sort Man­age­ment an­nounced that both would be recog­nised un­der the ban­ner of one uni­fy­ing logo across the re­sort in Fe­bru­ary.

The new logo will be phased in over sev­eral years in line with a num­ber of other ex­cit­ing new ini­tia­tives, de­vel­op­ments and col­lab­o­ra­tions in the re­sort.

Falls Creek Re­sort Man­age­ment CEO David Her­man said that the in­tro­duc­tion of the new logo was a sig­nif­i­cant step for­ward for Falls Creek.

“Falls Creek has al­ways been greater than the sum of its many great parts,” Mr Her­man said.

“How­ever, for some years the moun­tain has been op­er­at­ing un­der dif­fer­ent lo­gos and we be­lieve it’s time for Falls Creek to pro­mote a uni­fied vi­sion with a logo that ap­pro­pri­ately re­flects the com­bined ef­forts of stake­hold­ers across the re­sort, who work closely to­gether to deliver a great prod­uct for all of our guests.”

The two ris­ing peaks of the rest­ing “F” in the new logo cap­ture Falls Creek’s place in the high Vic­to­rian Alps and con­vey the sense of pro­gres­sion that sets Falls Creek apart.

“The new logo uni­fies our moun­tain like never be­fore and pro­vides a clear mes­sage to vis­i­tors that Falls Creek oper­a­tors are work­ing to­gether to pro­vide the most mem­o­rable alpine tourism ex­pe­ri­ence,” Mr Her­man said.

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