New logo for Falls Creek
FALLS Creek Ski Lifts and Falls Creek Resort Management announced that both would be recognised under the banner of one unifying logo across the resort in February.
The new logo will be phased in over several years in line with a number of other exciting new initiatives, developments and collaborations in the resort.
Falls Creek Resort Management CEO David Herman said that the introduction of the new logo was a significant step forward for Falls Creek.
“Falls Creek has always been greater than the sum of its many great parts,” Mr Herman said.
“However, for some years the mountain has been operating under different logos and we believe it’s time for Falls Creek to promote a unified vision with a logo that appropriately reflects the combined efforts of stakeholders across the resort, who work closely together to deliver a great product for all of our guests.”
The two rising peaks of the resting “F” in the new logo capture Falls Creek’s place in the high Victorian Alps and convey the sense of progression that sets Falls Creek apart.
“The new logo unifies our mountain like never before and provides a clear message to visitors that Falls Creek operators are working together to provide the most memorable alpine tourism experience,” Mr Herman said.