Mount Hotham stakeholders briefing at the MCG
MOUNT Hotham held their annual stakeholder briefing at the Melbourne Cricket Ground (MCG) on Tuesday, March 21.
The briefing was an opportunity for stakeholders to be up-to-date with the operations and management of the resort and have the chance to raise their ideas and issues.
Mount Hotham stakeholders travelled from all over the state to attend the briefing, which covered topics regarding the Governance Reform, Mount Hotham branding, Growing Mt Hotham project and an overview of works undertaken by Mount Hotham Skiing Company.
Guest speaker and president of Victorian Snowsports Association (VSA) Rob Anderson talked about VSA’s view on the Governance Reform.
He said following the meeting that if a new reformed management system is to work then everything has to fit together.
“The Alpine Resorts Working Group and Victorian Snowports Association have put in a submission to the government review with a strong message to include a community representative on whatever new board is decided on.
“Economic viability is of great importance and there are a number of things that should be considered and have been suggested, but we don’t expect to get any of them,” he said.
Mr Anderson said of the proposals being put forward, forming a northern management board for the Hotham, Falls Creek and Mt Buller/Mt Stirling and a southern board for Baw Baw and Lake Mountain would be the better of the two options.
Although community consultation workshops have been held Mr Anderson said stakeholders at the resorts were not confident of suggestions being taken note of.
“I think the government will probably go with the two boards,” he said.
Mr Anderson noted again that the ski industry is worth some $790 million and employs 7900 people during the season.
“This is a serious industry and will not exist if we don’t get the viability side right,” he said.
Mr Anderson said the board has noted all questions and issues raised during the briefing and is working towards stronger communications and engagement with its stakeholders.
A great response was achieved over the days following the briefing with further concerns and ideas raised through stakeholder email.
Mount Hotham Alpine Resort Management Boards chief executive officer Jon Hutchins said that the resort had an opportunity to really make a difference when it came to messaging for prospective customers.
Mount Hotham has a strong retention rate of 70 to 80 per cent of guests returning every two years.
The Mt Hotham Board embraces the opportunity to meet the stakeholders and hear their concerns and assess their ideas to provide a greater guest experience at Mount Hotham.
These ideas and suggestions provide the basis for the resort going forward in a coordinated direction.
All the projects that are now being undertaken by the board are based on the four years of consultation, which has shaped the Mount Hotham Master Plan.
◆ CHANGE OF GOVERNANCE: The proposed change in the management of all Victorian Alpine Resorts was one of the main subjects to be addressed at the Mt Hotham stakeholders briefing.