El­iza Stokie

Alpine Observer - - News -

What do you do?

I am the wine club and mar­ket­ing man­ager at Feather­top Win­ery. Like most of us here I also do a bit of ev­ery­thing from help­ing out in cel­lar door and wine club dis­patch to mak­ing cof­fee and work­ing on re­cep­tion.

How long have you been in the role?

I’ve been here five years and it’s been amaz­ing see­ing the trans­for­ma­tion of the com­pany in that short time.

When I started here there wasn’t ac­tu­ally a mar­ket­ing role but it was grad­u­ally cre­ated and then be­came a full­time role.

The growth of the busi­ness has al­lowed me to work in what I would call my dream job.

I now look af­ter our 1100 wine club mem­bers which is a mas­sive part of the busi­ness with some­thing like 80- 90 per cent of our wine sold that way.

What did you do be­fore work­ing at the win­ery?

Be­fore here I did two sea­sons up at Mt Hotham with the Re­sort Man­age­ment Board in a mar­ket­ing as­sis­tant role.

We un­der­took a tree change from Mel­bourne where I worked for a mag­a­zine pub­lisher that spe­cialised in a lot of niche pub­li­ca­tions.

My seven in pub­lish­ing al­lowed me to work on my cre­ative skills in terms of ad­ver­tis­ing pro­duc­tion, edi­to­rial and tourism knowl­edge.

Be­fore that I worked at the Mel­bourne Aquar­ium.

We’re ob­vi­ously com­ing into a busy time for the re­gion. What it is like here over the next few months?

For us this is the eas­ily the busiest time of the year.

It’s the time of year we all sort of live for with hol­i­day­mak­ers and a lot of our reg­u­lar mem­bers who have been supporting us for many years com­ing back to visit us.

It’s also the wed­ding sea­son and that’s an­other side of the busi­ness that con­tin­ues to grow.

Be­fore I was here we did wed­dings on a small scale but it’s now much big­ger, I think we have 26 in the books for this sea­son which is from Oc­to­ber right through to the end of May.

What’s also be­com­ing quite pop­u­lar are mid­week or Fri­day night dos and/or a re­cov­ery af­ter party fol­low­ing the wed­ding.

What do you en­joy do­ing in your spare time?

I love ex­plor­ing the re­gion and just do­ing all the things we’re so blessed to have in our back­yard.

In win­ter I love ski­ing and in sum­mer I’m out ex­plor­ing the trails around the val­ley and moun­tains, catch­ing up with friends and swim­ming in the river.

Our veg­gie patch is an­other pas­sion along with cook­ing, we quite of­ten hold big din­ner par­ties with friends.


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