Same name, same service
LONGTIME Myrtleford butcher Steve Dale is set to pass on his store to his son Damien.
Mr Dale is retiring and heading for a well-earned break after running his Standish Street butchery for 38 years.
Despite a change in hands, locals can rest easy knowing that their favourite meats will still be cut by a Dale.
“Dad’s had some of the same customers for over 40 years,” Damien said.
“He used to work at another shop then they followed him here.
“We try to look after our customers and always know exactly what they want.
“That’s why they keep coming back.”
Damien said he was ecstatic about being able to take on the family business.
“I have worked as a butcher nearly all my life and I enjoy the job and love Myrtleford,” he said.
“I certainly want to stay here (Myrtleford) and the best way to do that is to stay butchering and keep the business going.”
Although the face at the front may be different Damien said Dale Butchery will continue to provide the same great service for customers.
“For a lot of older people we deliver them their meat and carry it into their house,” Damien said.
“It’s a small community so it’s important we help each other out.
“I think the relationship you have with the customer is the most important part.”