Fes­ti­val to ben­e­fit from $225k boost

Alpine Observer - - People Around Town -

THE High Coun­try Har­vest has re­ceived a boost ahead of this year’s show­case of the re­gion’s wealth of food, wine and craft beer, se­cur­ing $225,000 over the next three years.

Through Visit Vic­to­ria’s Re­gional Events Fund, some $ 75,000 per year will help Tourism North East mar­ket the re­gion’s much sought af­ter pro­duce and tourism- based ex­pe­ri­ences.

The tourism body will de­velop a dy­namic and in­te­grated mar­ket­ing cam­paign which will also in­clude a Mel­bournebased High Coun­try Har­vest event.

It has the view to build on the suc­cess­ful High Coun­try Har­vest part­ner­ing pro­gram de­vel­oped with the MoVida group in 2017.

This year’s High Coun­try Har­vest, now in its sixth year, runs from May 4 to 20.

It fea­tures a 17-day pro­gram of 50 plus be­spoke events that of­fers re­gional vis­i­tors the op­por­tu­nity to sam­ple out­stand­ing lo­cal food and bev­er­age and meet the peo­ple be­hind it.

A num­ber of events will take place in the Ovens and Kiewa val­leys with one of the mar­quee at­trac­tions hap­pen­ing at Bo­gong Horse­back Ad­ven­tures in Ta­wonga where chefs from Mel­bourne’s Lucy Liu and Taxi Din­ing? will serve up an un­for­get­table dinner fresh from the Spring Spur garden.

Pa­trizia Si­mone will hold her Au­tumn Har­vest For­age in Bright fol­lowed by a hand­son cook­ing class to de­liver five de­li­cious Ital­ian-in­spired dishes while award-win­ning pro­duc­ers Colin and Elisa Ber­tuch of Mt Buf­falo Olives of­fer a ‘pick and pickle’ ex­pe­ri­ence and lunch at Feather­top Win­ery.

The fes­ti­val plays a key role in driv­ing visi­ta­tion through­out the re­gion dur­ing a tra­di­tion­ally quiet pe­riod.

The 2017 event alone at­tracted more than 7000 guests who gen­er­ated an im­pres­sive $2.69mil­lion in direct spend to the lo­cal econ­omy.

More information on events can be found at www. high­coun­try­har­vest.com.au.

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