Festival to benefit from $225k boost
THE High Country Harvest has received a boost ahead of this year’s showcase of the region’s wealth of food, wine and craft beer, securing $225,000 over the next three years.
Through Visit Victoria’s Regional Events Fund, some $ 75,000 per year will help Tourism North East market the region’s much sought after produce and tourism- based experiences.
The tourism body will develop a dynamic and integrated marketing campaign which will also include a Melbournebased High Country Harvest event.
It has the view to build on the successful High Country Harvest partnering program developed with the MoVida group in 2017.
This year’s High Country Harvest, now in its sixth year, runs from May 4 to 20.
It features a 17-day program of 50 plus bespoke events that offers regional visitors the opportunity to sample outstanding local food and beverage and meet the people behind it.
A number of events will take place in the Ovens and Kiewa valleys with one of the marquee attractions happening at Bogong Horseback Adventures in Tawonga where chefs from Melbourne’s Lucy Liu and Taxi Dining? will serve up an unforgettable dinner fresh from the Spring Spur garden.
Patrizia Simone will hold her Autumn Harvest Forage in Bright followed by a handson cooking class to deliver five delicious Italian-inspired dishes while award-winning producers Colin and Elisa Bertuch of Mt Buffalo Olives offer a ‘pick and pickle’ experience and lunch at Feathertop Winery.
The festival plays a key role in driving visitation throughout the region during a traditionally quiet period.
The 2017 event alone attracted more than 7000 guests who generated an impressive $2.69million in direct spend to the local economy.
More information on events can be found at www. highcountryharvest.com.au.