Sam­pling the re­gion

Alpine Val­ley’s Vignerons to meet to dis­cuss fu­ture pub­lic tast­ing event

Alpine Observer - - News - By JUSTIN JENVEY

ALPINE Val­ley wine pro­duc­ers will meet later this month to talk about plans to fur­ther pro­mote the re­gion.

The main topic of dis­cus­sion is set to be an in­clu­sive event for all winer­ies and pro­duc­ers where the pub­lic will be able sam­ple wines.

Alpine Val­leys Vignerons pres­i­dent Michael Freuden­stein said a wine fes­ti­val had pre­vi­ously been held in Bright a num­ber of years ago but did not pan out how they had hoped.

“It wasn’t very suc­cess­ful and wasn’t the type of event that we wanted to con­tinue to pro­mote,” he said.

“We’re look­ing to have fam­ily ori­en­tated events, at a pub­lic venue at a time when there are a lot of peo­ple around, which can show off the di­ver­sity of wine styles that are pro­duced across the re­gion.

“Wine is ob­vi­ously not the only thing we do here but it’s an im­por­tant part of the over­all story of the re­gion so we’ll need to work with other or­gan­i­sa­tions that pro­mote the other good as­pects of the area to get lo­cals and tourists in­volved.”

De­spite be­ing one of the old­est grape growing dis­tricts in Vic­to­ria the Alpine Val­leys was only for­mally recog­nised as an of­fi­cial wine re­gion in 2000.

It has the dis­tinc­tion of be­ing one of Aus­tralia’s most el­e­vated wine-pro­duc­ing ar­eas with vine­yards of highly fer­tile soils at al­ti­tudes up to 600m con­tribut­ing to the dis­tinc­tive qual­i­ties of the grapes and wines pro­duced.

There are over 30 grape va­ri­eties grown in the many mi­cro­cli­mates of the Alpine Val­leys with tra­di­tional va­ri­eties such as Chardon­nany, Shi­raz and Caber­net Sau­vi­gnon well rep­re­sented.

A new breed of grow­ers and wine­mak­ers are also do­ing great things with emerg­ing va­ri­etals such as San­giovese, Bar­bera, Neb­bi­olo, Ver­mentino, Sav­agnin, Terold­ego and Marzemino.

Mr Freuden­stein said the 2018 vin­tage was an­other good one and fur­ther pro­mo­tion of the re­gion would only add to ef­forts made in the past 12 months.

“Last year we launched a project to raise the pro­file for vis­i­tors, lo­cal con­sumers and trade buy­ers of fruit and wine prod­ucts,” he said.

“We cre­ated a strate­gic mar­ket­ing plan, held a se­ries of three day-vis­its from wine me­dia, and pro­duced a new map and brochure of the re­gion.

“We’ve started the process to grow the re­gion and now a pub­lic tast­ing event of some sort is the next stage in that.”

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