12%

APC Australia - - Technotes -

BING’S MAR­KET SHARE IN ON­LINE SEARCH DOWN UN­DER Mi­crosoft re­cently re­leased some stats on the use of its search en­gine, Bing, re­veal­ing a global mar­ket share of 9% as well as more de­tailed in­for­ma­tion for some other world re­gions. With a 12% share, Aus­tralia isn’t too far off the av­er­age and mir­rors a lot of the Asia Pa­cific re­gion, al­though the search en­gine seems to do its best in the US and UK with sur­pris­ingly high mar­ket shares of 33% and 26%, re­spec­tively. We guess that begs the ques­tion: Is there some­thing us Aussies are miss­ing, or are we ac­tu­ally more savvy than our other Western friends?

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