Boost for wine regions
Wine industry bodies say a $50 million industry support package will be a marketing boon for the region as the Federal Government pushes to attract more international tourists to wine regions nationally.
The Export and Regional Wine Support Package was rolled out this week and is expected to increase the value of Australian wine exports to $3.5 billion by 2022 and help attract up to 40,000 more international tourists.
Margaret River Wines marketing director Amanda Whiteland said the package would benefit Margaret River wine producers with a number of wine tourism and wine export initiatives.
“We are already seeing the significance of this support with additional funding to support our 50th anniversary program, including a media familiarisation program which will bring over 10 renowned international wine media to join the celebrations during the Margaret River Gourmet Escape,” she said.
Ms Whiteland said China and the US were now Margaret River’s top export markets so initiatives targeting these countries was vital.
Wine Australia chief executive Andreas Clark said the package would benefit the entire Australian wine sector.
Mr Clark said Margaret River was a popular destination for overseas tourists, with 137,707 visiting the wine region in 2015 — the thirdhighest wine tourism visitation from international visitors behind the Yarra and Hunter valleys.