Iron­man buys Cape to Cape rac­ing event

Augusta Margaret River Times - - Times Sport - Claire Tyrrell Iron­man Ocea­nia has bought WA’s pre­mier moun­tain bike race, the Cape to Cape.

Iron­man Ocea­nia’s acquisition of WA’s Cape to Cape moun­tain bike race sig­nals the com­pany’s rapid ex­pan­sion be­yond triathlons and its in­creas­ing con­trol of en­durance events.

Iron­man Ocea­nia, owned by Chi­nese multi­na­tional con­glom­er­ate Dalian Wanda, re­cently bought the Cape to Cape and Port to Port moun­tain bike races from Zu­bini Mar­ket­ing and Man­age­ment.

Iron­man Ocea­nia Aus­tralia New Zealand man­ag­ing di­rec­tor Dave Beeche said the group also ran moun­tain bike races in New Zealand and world-fa­mous moun­tain bike event, the Cape Epic, in South Africa.

He said the com­pany was also ex­pand­ing into run­ning, re­cently ac­quir­ing the Rock‘n’Roll Marathon Se­ries in the US and own­ing four marathons in Aus­tralia and New Zealand.

“We know that en­durance ath­letes, they tend to mi­grate around dif­fer­ent sports,” Mr Beeche said.

“We think there are good syn­er­gies be­tween Iron­man ath­letes and moun­tain bik­ing. What we like about the Cape to Cape and Port to Port is the en­durance as­pect and the at­mos­phere th­ese events pro­vide — we think that’s go­ing to have good ap­peal to a more traditional mar­ket de­mo­graphic.

“We hope to build this space in the re­gion.”

Cape to Cape, in its 10th year this year, at­tracts up to 2000 be­gin­ner to elite rid­ers to Mar­garet River each Oc­to­ber.

Zu­bini Mar­ket­ing and Man­age­ment event race di­rec­tor Ja­son Dover, who started the event in 2008 with just 70 rid­ers, said the Iron­man acquisition was like a dream come true.

Pic­ture: Travis Deane

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