$5m art tourism boon
Results from May’s Margaret River Region Open Studios exhibition has shown almost 25 per cent of all attendees visited the region just for the event.
The MRROS committee also said an estimated $5 million was pumped into the Capes economy through spending at cafes and wineries during their visits.
MRROS chairman Bill Castleden said targeting Perth visitors paid off this year, with wider promotion boosting the ongoing success of the arts festival.
“We had the largest number of artists ever registered, the most amount of visitors recorded and a 30 per cent increase in art sales for artists,” he said. About 33,500 people attended artists’ open studios in May, up 8500 from last year.
Organisers said 52 per cent of visitors were Capes residents, 42 per cent were intrastate visitors and about 6 per cent came from interstate or overseas.
The figures coincided with news WA’s interstate and local visitation rates had plunged from June 2016.