Wine in­dus­try ditches plan for artis­tic en­try point

Augusta Margaret River Times - - News -

board­walks. In­stead, the wine as­so­ci­a­tion will pay for sig­nage for mo­torists cross­ing the Glad­stone line at var­i­ous points.

“(Fe­bru­ary’s) meet­ing re­solved that the pro­posed lo­ca­tion for the en­try state­ment work was no longer con­sid­ered suit­able due to sig­nif­i­cant, re­cent com­mer­cial changes to the sur­round­ing Vasse area,” Cape-ROC min­utes re­ported.

“The work­ing group re­solved that the project re­quired in­creased stake­holder and com­mu­nity en­gage­ment prior to pro­ceed­ing any fur­ther. The work­ing group also re­solved that with the ex­cep­tion of the en­try state­ment el­e­ment at Vasse, com­mu­nity and stake­holder support for the pub­lic art trail re­mained strong.”

In De­cem­ber last year, the Times re­ported then-Mar­garet River-Bus­sel­ton Tourism As­so­ci­a­tion chief ex­ec­u­tive Pip Close as say­ing the new McDon­ald’s out­let at Vasse wouldn’t hin­der pre­mium des­ti­na­tion mar­ket­ing, with the golden arches of­fer­ing visi­tors a “taste of home” while on the road.

This week, MRBTA dodged ques­tions about the out­come.

MRWA mar­ket­ing di­rec­tor Amanda White­land said the project brought many groups to­gether, but the wine as­so­ci­a­tion’s “en­er­gies are (now) re­fo­cused in other crit­i­cal areas of devel­op­ment for our in­dus­try”.

Cape ROC heard the MRWA en­try state­ment was de­signed “to cap­ture the imag­i­na­tion and pro­vide the vis­i­tor with a sym­bolic gate­way to the wine re­gion, con­nect­ing visi­tors with rel­e­vant ge­o­graph­i­cal in­for­ma­tion and guid­ing them along a pro­posed new cap­ti­vat­ing pub­lic art trail” com­bin­ing “con­tem­po­rary pub­lic art with in­ter­pre­tive sig­nage and dig­i­tal me­dia”.

Af­ter Cape ROC took the left­over money back, MRWA also dropped the pub­lic art trail com­po­nent, which was in the hands of Bun­bury cre­atives Maker and Co., work­ing with the WA Indige­nous Tourism Oper­a­tors Coun­cil to com­bine the six indige­nous sea­sons and the viti­cul­tural cal­en­dar us­ing “art and new tech­nol­ogy to tell the Mar­garet River wine story in high-im­pact ways”.

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