Wine industry ditches plan for artistic entry point
boardwalks. Instead, the wine association will pay for signage for motorists crossing the Gladstone line at various points.
“(February’s) meeting resolved that the proposed location for the entry statement work was no longer considered suitable due to significant, recent commercial changes to the surrounding Vasse area,” Cape-ROC minutes reported.
“The working group resolved that the project required increased stakeholder and community engagement prior to proceeding any further. The working group also resolved that with the exception of the entry statement element at Vasse, community and stakeholder support for the public art trail remained strong.”
In December last year, the Times reported then-Margaret River-Busselton Tourism Association chief executive Pip Close as saying the new McDonald’s outlet at Vasse wouldn’t hinder premium destination marketing, with the golden arches offering visitors a “taste of home” while on the road.
This week, MRBTA dodged questions about the outcome.
MRWA marketing director Amanda Whiteland said the project brought many groups together, but the wine association’s “energies are (now) refocused in other critical areas of development for our industry”.
Cape ROC heard the MRWA entry statement was designed “to capture the imagination and provide the visitor with a symbolic gateway to the wine region, connecting visitors with relevant geographical information and guiding them along a proposed new captivating public art trail” combining “contemporary public art with interpretive signage and digital media”.
After Cape ROC took the leftover money back, MRWA also dropped the public art trail component, which was in the hands of Bunbury creatives Maker and Co., working with the WA Indigenous Tourism Operators Council to combine the six indigenous seasons and the viticultural calendar using “art and new technology to tell the Margaret River wine story in high-impact ways”.