Com­bilift Aus­tralia – grow­ing to­wards a to­tal so­lu­tion provider

Australasian Timber - - MATERIALS HANDLING -

OVER THE past three years the Com­bilift range in Aus­tralia has been very for­tu­nate in ex­pe­ri­enc­ing a very healthy in­creased growth year on year. “This has been part of our strat­egy,” says Chris Walker, Gen­eral Man­ager.

“Some­times the stan­dard se­lec­tion of ma­te­ri­als han­dling equip­ment may not be suit­able for a cus­tomer’s ap­pli­ca­tion. More and more we’ve had cus­tomers com­ing to us ask­ing for so­lu­tions to mov­ing long or awk­ward loads. Com­bilift Aus­tralia was created to se­lect the best niche equip­ment and act as an im­porter, dealer and ser­vice provider into the Aus­tralian mar­ket,” he said so this ex­plains why Chris is so pas­sion­ate about the prod­ucts and ser­vices they pro­vide.

“Be­ing able to of­fer our cus­tomers prod­ucts very few com­pa­nies in Aus­tralia of­fers is ex­tremely ex­cit­ing; es­pe­cially for ap­pli­ca­tions where they thought there was no so­lu­tion.

“Now with 15 core prod­ucts in the range and vari­ants avail­able for each one, the prod­ucts have been hand­picked due to their re­li­a­bil­ity and per­for­mance. We un­der­stand that there is no one fork­lift that will work for all ap­pli­ca­tions. Even in the same in­dus­try, our cus­tomers are all very dif­fer­ent in their ap­pli­ca­tion needs, whether it is the lo­ca­tion and en­vi­ron­ment, avail­able work­ing space, or prod­uct be­ing moved, all of these fac­tors need to be taken into ac­count to se­lect the best ma­chine for the job. A lot of the time this could be a stan­dard Fork­lift, how­ever, for those times when a stan­dard fork­lift won’t work we are very happy to be able to of­fer our range of cus­tomised so­lu­tions.”

De­signed and man­u­fac­tured in Ire­land, the Com­bilift range first came into Aus­tralia in late 2001. Made up of a range of equip­ment in­clud­ing mul­ti­di­rec­tional units and side load­ers, Com­bilift ma­chines are per­fect for long and awk­ward loads.

The ad­vanced ma­neu­ver­abil­ity and smaller work­ing area re­quired has made Com­bilift a mas­sive hit with Aus­tralian busi­nesses.

“The tim­ber in­dus­try has long been the stal­wart of the Com­bilift cus­tomer base and with­out this sup­port Com­bilift would not be the busi­ness in Aus­tralia that it is to­day, for which we are ex­tremely grate­ful. The very first unit Com­bilift ever pro­duced was the C4000 which gained early ac­cep­tance from tim­ber cus­tomers and forms a large part of our sales and is still very much the ma­chine of choice to­day for many of our Com­bilift cus­tomers,” said Chris.

The Com­bilift Aus­tralia range is con­tin­u­ally ex­pand­ing, with equip­ment from the small­est prod­uct in the range the new Combi WR (Walkie Reach Stacker). The Walkie Reach al­lows the op­er­a­tor to work in very nar­row aisles, while also in­creas­ing vis­i­bil­ity of the pal­let be­ing moved.

At the op­po­site end of the range is the very large Com­bilift Strad­dle Car­rier, which al­lows for han­dling of large ship­ping con­tain­ers or heavy awk­ward loads up to 70,000 kg in tight spa­ces

“I of­ten won­der what in­no­va­tions will come along from the fac­tory. We al­ways seem to have some­thing to get our teeth into year on year. Com­bilift in­vests a huge part of its turnover in R&D and the con­tin­u­ally ex­pand­ing range is a tes­ta­ment to this com­mit­ment,” com­ments Chris.

“For The Aus­tralian mar­ket with­out doubt our cur­rent fo­cus area is the new branch and ser­vice net­work that Com­bilift Aus­tralia is well down the road of set­ting up.

“The on­go­ing growth has also high­lighted the re­quire­ment for a well-trained and ded­i­cated ser­vice net­work through­out Aus­tralia.

“In the past six months Com­bilift has opened branches in Ox­ley in Queens­land, Hunt­ing­wood in New South Wales, Tru­gan­ina in Vic­to­ria and Welsh­pool in West­ern Aus­tralia. From these branches we have based our Area Sales Man­agers. We carry a large amount of ded­i­cated lo­cal spare parts stock and run our new ser­vice tech­ni­cians com­plete in their new Ford Tran­sit ser­vice vans.

“Each Tech­ni­cian has un­der­gone train­ing on the Com­bilift range and car­ries a large amount of ded­i­cated Com­bilift parts in the ser­vice vans – al­low­ing us to re­spond quickly and have the right tools and parts on hand to com­plete the job.

“I’m very pleased where we are right now,” says Chris, “but there is still much more we want to achieve. We want to con­tinue our suc­cess in the mul­ti­di­rec­tional and niche load han­dling mar­ket and in­crease our mar­ket share even fur­ther with the Com­bilift range. We have a pas­sion­ate bunch of peo­ple driv­ing Com­bilift Aus­tralia’s suc­cess both in-house and from our very loyal fac­tory and we show no signs of slow­ing down.”

It’s ser­vice with a smile

The big movers ... Strad­dle Lifts are yet an­other of­fer­ing from Com­bilift.

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