If you use wood, think of the good that wood would do for the world!

A se­ries of 15 sec­ond com­mer­cials show­ing dif­fer­ent ap­pli­ca­tions of wood and their ben­e­fits has launched on na­tional TV, sup­ported by a strong on­line video and mar­ket­ing pres­ence.

Australasian Timber - - NEWS -

AWARD-WIN­NING ar­chi­tect and host of Grand De­signs Aus­tralia, Peter Mad­di­son, has teamed up with Planet Ark’s Make It Wood to high­light the per­for­mance, aes­thetic and en­vi­ron­men­tal ben­e­fits of us­ing wood.

The six 15 sec­ond spots, also branded with the Wood. Nat­u­rally Bet­ter.™ logo, fea­ture wood in res­i­den­tial fram­ing, in­te­rior dé­cor, fur­ni­ture, floor­ing, deck­ing and pack­ag­ing ap­pli­ca­tions. They are com­ple­mented by a con­tent mar­ket­ing pro­gram de­signed to present the ben­e­fits of wood in more depth and en­gage the con­sumer au­di­ence.

“The new ad­ver­tis­ing builds on the suc­cess of last year, and in­tro­duces a new ap­pli­ca­tion, tim­ber floor­ing,” said Eileen New­bury, the Na­tional Mar­ket­ing and Com­mu­ni­ca­tions Man­ager of the in­dus­try ser­vices com­pany, For­est and Wood Prod­ucts Aus­tralia.

“It’s set to be an ex­cit­ing high­pro­file cam­paign,” Ms New­bury ex­plained, “the com­mer­cials will be fea­tured in many widely-watched pro­grams, rang­ing from the news to home im­prove­ment and other rel­e­vant shows.”

For the first time, FWPA will com­ple­ment the TV and on­line ac­tiv­ity with con­tent mar­ket­ing. This new strat­egy in­volves plac­ing news­wor­thy sto­ries that high­light the ben­e­fits of wood in pop­u­lar on­line blogs and news sites.

The cam­paign is de­signed to drive traf­fic back to the Make It Wood web­site (www.makeit­wood.org), where peo­ple can find out more from Planet Ark – a trusted source of in­for­ma­tion about the en­vi­ron­men­tal ben­e­fits of wood.

Ms New­bury said that the com­mer­cials are also avail­able for FWPA mem­bers and mem­bers of the Wood. Nat­u­rally Bet­ter.™ Part­ner Pro­gram to use in their own com­mu­ni­ca­tions or to place on their web­sites.

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