Melbourne timber merchant takes delivery of new Stirling machines
WHEN MELBOURNE timber merchant and manufacturer, WR Timbers identified an opportunity to expand their business and offer contract wood machining, Managing Director Wayne Reed sought out the required equipment with a visit to the AWISA tradeshow in Melbourne in July 2016. There, he met with Stirling Machinery MD, Craig Honeyman. By Christmas, the workshop was ready for the installation of a shiny new 202A Semi Optimising Docker and a 250mm Endmatcher.
“Craig’s expertise and salesmanship really sold me on dealing with Stirling,” Wayne says. “He followed up every step of the way and really knows what he’s talking about. Any time I had questions, he came through with answers.”
Craig is a highly experienced veteran of more than 30 years in the woodworking industry and through his other enterprise, Accurate Australia, has supplied customers with tooling and consumables since 2001.
“I’ve always been really happy with the way Accurate meets our tooling needs,” Wayne says. “And now, with Stirling, they’ve proven their deep expertise on the machining side as well.”
Along with overseeing the installation of the equipment himself, Craig personally trained the staff in its operation. As he explains: “It’s not only important to me that I oversee the installations but I enjoy seeing the machines come to life for the first time, knowing how efficient and precise they are.”
Stirling Machinery’s diverse lineup includes panel planers, wide belt sanders, spindles and surfacers and extends to more complex automated systems that require linking and material handling. Durability and precision are two of the more important benchmarks. “We are focused on rugged construction and extreme precision,” Craig explains. “All our machines are backed by CE specifications and our customers are assured of the very highest manufacturing accreditations.”
For WR Timbers, being able to turn to Stirling for their machines and Accurate for their tooling needs makes for seamless dealings. “I know that if I have any issues or questions,” Wayne says, “Craig and his people will know exactly how to help. The quality of their products and the level of service they provide makes doing business easy.”
“There’s no excuse for poor service,” Craig insists. “We are determined to keep our customers for the long-term, not just sell them a machine and walk away. Because we also supply the consumables, we are able to partner with customers for the life of their machine. This is a responsibility we don’t take lightly.”
■ 202A Semi Optimising Docker.
■ 250mm Endmatcher.