I would like to pay tribute to Geoff “Paro” Paradise.
Geoff was a publisher of Trucking & Transport Today and Coach & Bus Today. He recently turned PR man for Daimler Trucks Australia. He is the father of the legendary Street Machine magazine and other great motoring titles but beyond that he was a mate and always gave me honest advice and an ongoing freelance gig when I needed it most.
a contract with my eyes closed for years as he would tell me exactly what he thought of the publishing house or publisher in question. He was never short of an opinion and being in the industry so long it was an opinion I valued greatly. His opinions and advice extended to Australian Custom Trucks. He offered his graphic designer, put me in contact with his printer and gave me his advice on how to get my idea off the ground.
He was quick to offer constructive criticism and ideas for improvement and I will miss his counsel greatly. For a publisher he went well beyond the call of duty in offering his wisdom, so I thank him.
He died on February 17, at just 61 years of age, of injuries sustained in a low speed crash with a school bus close to his home the week earlier. our sincerest and deepest condolences at his passing.
We have been travelling a fair bit in the last few months chasing the truck shows and hot trucks across the country.
I have had a few calls in the last month from very loyal readers speaking very highly of our humble publications. I always suspected we had something special recently distributed by another transport title Power Torque showing that we have made a mark in the transport industry publication market.
one to our fans and the market we are occupying, and that, to me, is special. Our readers are diverse, from the older seasoned transport veterans to the young and coming upstarts. From drivers, owner drivers and the bosses of some of the most well renowned transport companies in the country.
The common theme from the folks that call me or who I meet at the different truck shows we go to is we continue to provide something different from the other offerings on the market. The other thing is people are looking at the trucks within these pages for different reasons. The reasons I like the best is to admire what can be done to trucks Down Under and to inspire people with ideas for their next vehicle.
Our readers are happy, our advertisers are busy, and this is good for the industry. Till next time. Enjoy the read.
Chris Smith Editor Australian Custom Trucks firstname.lastname@example.org