Don’t take your lo­cal dealer for granted.

Australian Farmers & Dealers Journal - - News Briefs -

THE Trac­tor Ma­chin­ery As­so­ci­a­tion re­ports 20 years ago there were ap­prox­i­mately 2000 farm ma­chin­ery deal­er­ships scat­tered through­out Aus­tralia sell­ing more than 10,000 new trac­tors an­nu­ally – many of which were small fam­ily busi­nesses with one out­let, maybe even two. Today we have 649 deal­ers re­main­ing in Aus­tralia, sell­ing the same amount of num­bers of equip­ment at a sig­nif­i­cantly higher price – and only half are sin­gle out­let busi­nesses. The cost of be­ing a farm ma­chin­ery deal­er­ship has quadru­pled in that time as ma­chin­ery be­comes larger and more ex­pen­sive, and the av­er­age num­ber of trac­tors sold in that same 20-year pe­riod has in­creased from 3.5 trac­tors per branch to 18.4 trac­tors today.

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