US sur­vey puts Ag Leader on top

Australian Farmers & Dealers Journal - - NEWS -

PRE­MIUM provider of pre­ci­sion agri­cul­tural hard­ware and soft­ware in Aus­tralia, Ag Leader Tech­nol­ogy, re­cently an­nounced that it has been iden­ti­fied as the strong­est brand in pre­ci­sion agriculture in a re­cent sur­vey con­ducted by Farm Jour­nal Me­dia, USA.

The sur­vey listed sev­eral top con­tenders in the pre­ci­sion agriculture mar­kets and par­tic­i­pants se­lected their opin­ion of ‘the strong­est brand', ‘which brand they cur­rently use' and ‘how sat­is­fied they were with their cur­rent brand'.

The sur­vey also re­vealed that Ag Leader users are very brand loyal, with a full 100 per cent of re­spon­dents be­liev­ing that Ag Leader is bet­ter than its com­peti­tors. One such loyal farmer is David Aus­berger of Jef­fer­son, Iowa.

“I like the flex­i­bil­ity of Ag Leader prod­ucts, to be able to trans­fer the dis­play from machine to machine, which max­i­mizes value,” Mr Aus­berger said.

“I also ap­pre­ci­ate the cus­tomer sup­port, which is avail­able more of­ten than oth­ers I've used. Also, it seems Ag Leader is very in­no­va­tive. They are al­ways look­ing for­ward to produce a prod­uct that adapts to my machine and pro­vides value.” Ag Leader is lo­cated in Ames, Iowa where the com­pany de­signs, man­u­fac­tures and mar­kets in­dus­try lead­ing pre­ci­sion farm­ing tech­nol­ogy to help grow­ers make smart, prof­itable busi­ness de­ci­sions. Founded in 1992, the com­pany has achieved con­sis­tent growth and ex­pan­sion by pro­vid­ing value-based prod­ucts that help grow­ers and agri­cul­tural pro­fes­sion­als achieve and main­tain a suc­cess­ful, prof­itable op­er­a­tion.

Cus­tomer ser­vice and sup­port is a high pri­or­ity at Ag Leader, which em­ploys a ded­i­cated sup­port staff and of­fers ex­tended sup­port hours dur­ing times of high sea­sonal de­mand.

Ag Leader pres­i­dent Al My­ers said the com­pany was very proud of such recog­ni­tion from its cus­tomers.

“This falls in line with the Ag Leader com­pany mis­sion, which is to be the sup­plier of choice in the pre­ci­sion ag mar­ket. Our aim is to ac­com­plish this by ex­ceed­ing cus­tomer ex­pec­ta­tions in tech­nol­ogy, qual­ity, ser­vice and value,” Mr My­ers said.

Ag Leader pre­ci­sion farm­ing prod­ucts are sold through an elite net­work of highly trained pre­ci­sion ag spe­cial­ists. To­gether Ag Leader and its deal­ers strive to im­prove agriculture by help­ing grow­ers plan, plant, ap­ply, har­vest and man­age more ef­fi­ciently and prof­itably. An­other US client, dealer Tim Luster, also sang the praises of Ag Leader.

“Part­ner­ing with Ag Leader for my deal­er­ship's pre­ci­sion ag so­lu­tions has proven to be a great choice. They're an ac­ces­si­ble, in­no­va­tive and mar­ketable busi­ness ally for my pre­ci­sion agriculture busi­ness,” said Mr Luster, of Delta Pre­ci­sion Sys­tems, Clarks­dale, Mis­sis­sippi. Ag Leader's Asia Pa­cific re­gional busi­ness man­ager Der­ren Hal­prin said the com­pany was grate­ful to its hard-work­ing dealer net­work and their cus­tomers.

“We are ex­cited to be rec­og­nized so highly by our cus­tomers,” Mr Hal­prin said.

“And we en­deav­our to con­tinue to ex­cel in our prod­uct in­no­va­tion, prod­uct qual­ity and cus­tomer care.”

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