Case IH Red Power Tour draws customers across five states
FEBRUARY and March marked the first ever Case IH Red Power Tour in Australia. A convoy of shiny new red tractors was driven around the country on the back of three big Iveco trucks, in a roadshow for regional Case IH customers.
The tour presented the new Case IH product models for 2015. Over 250 customers came along to the five events held in Perth, Kadina, Mildura, Dubbo and Rockhampton.
Front and centre on the day was the new Magnum Rowtrac, which won Tractor of the Year for 2015 and most recently, Machine of the Year at SIMA in Paris. The machine – the only one in Australia – arrived straight off the boat from North America on the first day of the tour.
Visitors could also test-drive the other models on show – the new mid-range Magnum, the Maxxum CVT, the Farmall C and Case IH Advanced Farming Systems (AFS). The open days were a big success, with customers leaving excited and informed about the up-and-coming products. Ken Ohnell, one of Case IH's North American Product Specialists who was flown to Australia for the Red Power Tour, was on hand to answer any questions.
“I enjoyed talking with Australian customers about their needs for the future,” Mr Ohnell said.
“It's interesting to hear about what's important to them in their businesses, so we can work together to give them the products they need. And nothing beats customers being able to touch and test the new machines and see the technology firsthand.”
The Red Power Tour was a unique opportunity for regional customers to meet global product experts face to face and try out brand new machinery before it became available at their local dealer.