Case IH Red Power Tour draws cus­tomers across five states

Australian Farmers & Dealers Journal - - NEWS -

FE­BRU­ARY and March marked the first ever Case IH Red Power Tour in Aus­tralia. A con­voy of shiny new red trac­tors was driven around the coun­try on the back of three big Iveco trucks, in a road­show for re­gional Case IH cus­tomers.

The tour pre­sented the new Case IH prod­uct models for 2015. Over 250 cus­tomers came along to the five events held in Perth, Kad­ina, Mil­dura, Dubbo and Rock­hamp­ton.

Front and cen­tre on the day was the new Mag­num Row­trac, which won Trac­tor of the Year for 2015 and most re­cently, Machine of the Year at SIMA in Paris. The machine – the only one in Aus­tralia – ar­rived straight off the boat from North Amer­ica on the first day of the tour.

Vis­i­tors could also test-drive the other models on show – the new mid-range Mag­num, the Maxxum CVT, the Far­mall C and Case IH Ad­vanced Farm­ing Sys­tems (AFS). The open days were a big success, with cus­tomers leav­ing ex­cited and in­formed about the up-and-com­ing prod­ucts. Ken Oh­nell, one of Case IH's North Amer­i­can Prod­uct Spe­cial­ists who was flown to Aus­tralia for the Red Power Tour, was on hand to an­swer any ques­tions.

“I en­joyed talk­ing with Aus­tralian cus­tomers about their needs for the fu­ture,” Mr Oh­nell said.

“It's in­ter­est­ing to hear about what's im­por­tant to them in their busi­nesses, so we can work to­gether to give them the prod­ucts they need. And noth­ing beats cus­tomers be­ing able to touch and test the new ma­chines and see the tech­nol­ogy firsthand.”

The Red Power Tour was a unique op­por­tu­nity for re­gional cus­tomers to meet global prod­uct ex­perts face to face and try out brand new ma­chin­ery be­fore it be­came avail­able at their lo­cal dealer.

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