Mahin­dra’s new 4025 punches above its weight

Australian Farmers & Dealers Journal - - NEWS -

WHEN it comes to de­sign­ing smaller trac­tors with big­ger work ethics, the world's big­gest sell­ing trac­tor com­pany by sales vol­ume, Mahin­dra, con­tin­ues to bend the rules of sim­ple cat­e­gory logic. The In­dian gi­ant's new 4025 has the di­men­sions of a com­pact but the work ethic of a util­ity trac­tor. This lat­est re­lease co­in­cides with Mahin­dra's tenth an­niver­sary of op­er­a­tions in Aus­tralia, and is a good ex­am­ple of the qual­i­ties the com­pany has be­come known for; su­per strong con­struc­tion, a mod­est price tag, and most im­por­tantly an abil­ity to punch well above its weight on any given work­day. The se­cret is in the con­struc­tion. Mahin­dra con­tin­ues to buck the trend of a mar­ket which pro­duces light­weight, cheap prod­ucts, by putting qual­ity, heavy steel into their prod­ucts – and lots of it. There's a rea­son this lit­tle 40hp is a rock-solid 2360kg, some 650kg heav­ier than any com­pet­i­tive 40hp model on the mar­ket. The front axle alone is load rated at 2.5 tonne, the rear link­age can lift 1.6 tonne, and the front loader's safe work­ing load means you can eas­ily lift round bales safely. Mahin­dra's na­tional mar­ket­ing man­ager James Hal­li­well says that the 4025 fits in the com­pact cat­e­gory based on its size, but its dura­bil­ity cy­cle and strength iden­tify it as more of a util­ity trac­tor. The Mahin­dra 4025 is de­signed to work in ex­cess of 1500 hours per an­num, more than what is con­sid­ered nor­mal these days. This dura­bil­ity com­bines with an ex­cel­lent turn­ing cir­cle, cour­tesy of a bevel gear fi­nal drive re­duc­tion which pro­vides the cam­ber nec­es­sary for a tighter ra­dius, A well thought-out dual pur­pose tyre pat­tern com­bines a con­tin­ual cen­tre pad with a mod­est but ef­fec­tive ‘lug' on the out­side, while the cer­tainty of four-wheel-drive trac­tion min­imises the op­er­a­tor's chances of spin. A 40 hp en­gine and a price tag be­low $25,000, which in­cludes the self-lev­el­ling loader, which make it an at­trac­tive propo­si­tion for prospec­tive buy­ers. “With what it can do, the Mahin­dra 4025 is par­tic­u­larly well­suited to beef op­er­a­tors, nurs­eries, land­scape con­trac­tors and life­style farm­ers,” Mr Hal­li­well said. The well af­forded cock­pit is roomy with con­trols sen­si­bly spaced, and fea­tures a top of the range op­er­a­tor seat, with the oblig­a­tory fore/aft ad­just­ment com­ple­mented by arm and back­rest ad­justa­bil­ity, as well as a clever preload dial which quickly and eas­ily ad­justs the spring weight of the seat to the weight of the driver. Satish Chan­dra, Mahin­dra's AG sales man­ager says that the 4025 in four-wheel-drive is one of the great new prod­ucts on the mar­ket this year. It is af­fec­tion­ately known as the Mighty Mahin­dra 4025 in the United States, where it's their big­gest seller,” Mr Chan­dra said. “With fea­tures like sus­pen­sion seat com­plete with arm­rests, cup holder and hy­dro­static steer­ing, diff lock, four-wheel-drive and a great tyre pack­age, the 4025 is a great all round trac­tor that matches the ca­pa­bil­ity of some larger util­ity trac­tors - with­out the size or the price.” The Mahin­dra 4025 4WD starts from just $24,990 (in­clud­ing self-lev­el­ling loader) or just $19,990 with­out. For even bet­ter value, the 4025 2WD with diff lock stan­dard, trac­tor only is sell­ing from just $14,990. All Mahin­dra trac­tors fea­ture a three-year/2000-hour pow­er­train war­ranty as stan­dard. Mahin­dra is the only trac­tor man­u­fac­turer glob­ally to re­ceive both the Ja­panese Qual­ity medal and the Dem­ing Prize for To­tal Qual­ity Man­age­ment in their fac­to­ries. Mahin­dra is a multi­na­tional group worth ap­prox­i­mately $US16.5 bil­lion. Based in Mum­bai, In­dia, Mahin­dra pro­vides em­ploy­ment op­por­tu­ni­ties to over 200,000 peo­ple in over 100 coun­tries and op­er­ates in the key in­dus­tries that drive eco­nomic growth, en­joy­ing a lead­er­ship po­si­tion in trac­tors, util­ity vehicles, in­for­ma­tion tech­nol­ogy and fi­nan­cial ser­vices. In ad­di­tion, Mahin­dra en­joys a strong pres­ence in the agribusi­ness, aero­space, com­po­nents, con­sult­ing ser­vices, de­fence, en­ergy, in­dus­trial equip­ment, lo­gis­tics, com­mer­cial vehicles and two wheeler in­dus­tries. In 2014, Mahin­dra fea­tured on the Forbes Global 2000, a com­pre­hen­sive list­ing of the world's largest, most pow­er­ful pub­lic companies, as mea­sured by rev­enue, profit, as­sets and mar­ket value. The Mahin­dra Group also re­ceived the Fi­nan­cial Times ‘Bold­ness in Busi­ness' Award in the ‘Emerg­ing Mar­kets' cat­e­gory in 2013. • De­tails: www.mahin­dra.com

Mahin­dra’s new 4025 trac­tor.

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