Plant­ing the seeds for AUSTim­ber2020

Australian Forests and Timber - - IN THE NEWS -

THE AUS­TRALIAN For­est Con­trac­tors As­so­ci­a­tion has for­mally com­menced plan­ning for AUSTim­ber2020 (to be held in March – April in Gipp­s­land, Vic­to­ria), with the first AUSTim­ber2020 Plan­ning Com­mit­tee meet­ing held in Fe­bru­ary.

The AUSTim­ber Plan­ning Com­mit­tee con­sists of key stake­hold­ers rep­re­sent­ing Aus­tralian Pa­per, HVP, VicForests, both La­trobe City and Welling­ton Shire coun­cils, the Vic­to­rian As­so­ci­a­tion of For­est In­dus­tries as well as mem­bers of the AFCA board and team. The com­mit­tee over­sees plan­ning of the event, the de­liv­ery of key tasks, de­velop mar­ket­ing ma­te­rial and com­mu­ni­ca­tions, and will guide the AUSTim­ber Co­or­di­na­tor with the work pro­gram in the lead up to 2020.

AFCA’s Gen­eral Man­ager, Stacey Gar­diner said “the first meet­ing of the AUSTim­ber Plan­ning Com­mit­tee was about re­vis­it­ing AUSTim­ber2016 to pro­vide a con­text to 2020 and then mov­ing into ideas gen­er­a­tion, with the iden­ti­fi­ca­tion of mar­ket­ing and pro­mo­tional op­por­tu­ni­ties, the AUSTim­ber2020 pro­gram and what the event may look like”.

“The en­thu­si­asm and ideas gen­er­ated from the team as part of the first plan­ning meet­ing was re­ally ex­cit­ing and their fab­u­lous sup­port has al­ready set us in a di­rec­tion to de­velop a pro­gram and de­liver an event even big­ger than AUSTim­ber2016,” she added.

AUSTim­ber2020 expo and live demon­stra­tions will again be held on the Flynn site, thanks to the on­go­ing sup­port of HVP. Un­like 2016, 2020 will see all ex­hibitors on the one site which we ex­pect will have ca­pac­ity for around 120 sites. We are also work­ing to have enough car park­ing avail­able out on site as well. Work is now un­der way on a de­tailed site plan to map out the pos­si­ble ex­hibitor sites and we ex­pect to of­fer a pre-sale to ex­hibitors in the com­ing 3 – 6 months.

Mar­ket­ing in­for­ma­tion is also in the pre-plan­ning phase, with some ex­cit­ing and un­usual ideas gen­er­ated in this space as part of the meet­ing along with con­sid­er­a­tion of the for­mat and pro­gram for the week.

“The AUSTim­ber team will seek feed­back on a pro­posed pro­gram in the com­ing months, once we have con­fir­ma­tion that some of the ideas gen­er­ated are likely to be pos­si­ble, we do ex­pect to see a few changes from the 2016 pro­gram, how­ever,” said Stacey.

“While we don’t want to give too much away just yet, it looks like we are set to have an AUSTim­ber2020 launch in the first half of 2018 in col­lab­o­ra­tion with a spe­cial tim­ber mile­stone cel­e­bra­tion in Gipp­s­land,” she said.

Fur­ther up­dates will be avail­able as new in­for­ma­tion comes to hand and plan­ning is pro­gressed.

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