Icons For Icons

Australian Four Four Two - - CONTENTS -

Cris­tiano Ron­aldo and Lionel Messi may have their own brands and lo­gos, but if you are any­thing like us, you’ve al­ways had one unan­swered ques­tion: if plod­ding 1980s Ar­gentina mid­fielder Ser­gio Batista had his own logo, what on Earth would it look like? Well you can won­der no more, as a Lon­don-based de­sign stu­dio has cre­ated icons for the great­est play­ers in his­tory. Oh, and Batista. “We didn’t want to go for all the most ob­vi­ous play­ers,” says Wayne Trevor Townsend, who cre­ated the project along with Michael Wil­lows. “We just looked at the lit­tle ideas and facts on each player.” Cruyff, Maradona, Euse­bio: some of the great­est play­ers of all-time (and Ser­gio Batista) have been given a makeover as part of a brand new de­sign project

01 Jo­han Cruyff: “Two lines – Adi­das spon­sored the Nether­lands, but Cruyff was a Puma player, so he would al­ways take one line off his shirt. There’s also a nice lit­tle ‘Cruyff turn’ there too.” 02 Bobby Moore: “The M is a book shape, be­cause Beck­en­bauer said Moore was the best ever reader of the game.” 03 Paolo Mal­dini: “Mi­lan re­tired his num­ber three shirt: this is the M on its side to make a three. A sim­ple one.” 04 Dino Zoff: “A leg­endary goal­keeper – we have this at an an­gle to give the im­pres­sion that he’s div­ing, and it’s al­most two hands com­ing to­gether.”

05 Djalma San­tos: “He won pretty much ev­ery­thing for Palmeiras. We made the S out of a shield that’s de­rived from an old Palmeiras badge.” 06 Euse­bio: “We wanted to get the el­e­ment of speed into this logo and he scored nine goals in just one World Cup, so the let­ter E is made of nine lines.” 07 Franco Baresi: “He was quite a small cen­tre-back so it’s lower case, but we kept the cross from the Mi­lan badge.”

08 Jay-Jay Okocha: “We took a sin­gle O and cre­ated two Js out of it. One is up­side down, as he used to do his trick where he’d flick the ball over his head.”

09 Ser­gio Batista: “He’d win the ball for Maradona. The line link­ing the S and B is the idea of him link­ing play – and it looks a bit like pitch mark­ings.” 10 Diego Maradona: “Prob­a­bly the great­est num­ber 10 of all-time. Here the 1 cre­ates the M and the 10. It’s al­most quite ag­gres­sive, in a way.” 11 Roberto Bag­gio: “Bobby Bag­gio was nick­named ‘The Di­vine Pony­tail’ and so we went for an el­e­gant Ital­ian mar­que, re­in­forc­ing the idea of that fa­mous hair. ” All of these icons have been pub­lished in a lim­ited-edi­tion book, avail­able to buy. Visit foot­balledi­tions.com for more info.












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