Icons For Icons
Cristiano Ronaldo and Lionel Messi may have their own brands and logos, but if you are anything like us, you’ve always had one unanswered question: if plodding 1980s Argentina midfielder Sergio Batista had his own logo, what on Earth would it look like? Well you can wonder no more, as a London-based design studio has created icons for the greatest players in history. Oh, and Batista. “We didn’t want to go for all the most obvious players,” says Wayne Trevor Townsend, who created the project along with Michael Willows. “We just looked at the little ideas and facts on each player.” Cruyff, Maradona, Eusebio: some of the greatest players of all-time (and Sergio Batista) have been given a makeover as part of a brand new design project
01 Johan Cruyff: “Two lines – Adidas sponsored the Netherlands, but Cruyff was a Puma player, so he would always take one line off his shirt. There’s also a nice little ‘Cruyff turn’ there too.” 02 Bobby Moore: “The M is a book shape, because Beckenbauer said Moore was the best ever reader of the game.” 03 Paolo Maldini: “Milan retired his number three shirt: this is the M on its side to make a three. A simple one.” 04 Dino Zoff: “A legendary goalkeeper – we have this at an angle to give the impression that he’s diving, and it’s almost two hands coming together.”
05 Djalma Santos: “He won pretty much everything for Palmeiras. We made the S out of a shield that’s derived from an old Palmeiras badge.” 06 Eusebio: “We wanted to get the element of speed into this logo and he scored nine goals in just one World Cup, so the letter E is made of nine lines.” 07 Franco Baresi: “He was quite a small centre-back so it’s lower case, but we kept the cross from the Milan badge.”
08 Jay-Jay Okocha: “We took a single O and created two Js out of it. One is upside down, as he used to do his trick where he’d flick the ball over his head.”
09 Sergio Batista: “He’d win the ball for Maradona. The line linking the S and B is the idea of him linking play – and it looks a bit like pitch markings.” 10 Diego Maradona: “Probably the greatest number 10 of all-time. Here the 1 creates the M and the 10. It’s almost quite aggressive, in a way.” 11 Roberto Baggio: “Bobby Baggio was nicknamed ‘The Divine Ponytail’ and so we went for an elegant Italian marque, reinforcing the idea of that famous hair. ” All of these icons have been published in a limited-edition book, available to buy. Visit footballeditions.com for more info.