Me­gan Gale an­nounced as NZ Cy­cling Am­bas­sador

Australian Geographic Outdoor - - Read & React -

Tourism New Zealand has an­nounced Me­gan Gale as its cy­cling am­bas­sador to the Aus­tralian mar­ket.

ME­GAN HAS SIGNED on to pro­mote The New Zealand Cy­cle Trail (NZCT). This net­work of off-road cy­cle trails in­cludes over 2700 km of pris­tine cy­cle ways de­signed to show­case the va­ri­ety of scenery and des­ti­na­tions NZ has to of­fer cy­cle-borne tourists.

A new so­cial and dig­i­tal cam­paign will see Me­gan en­dorse The Great Rides that are de­signed for all ages and cy­cling abil­i­ties. Me­gan says she is proud to be the Am­bas­sador for Tourism New Zealand’s cy­cling cam­paign.

“New Zealand is in my blood - my mother is part Māori so the con­nec­tion to New Zealand has al­ways been strong…,” says Me­gan.

“Cy­cling is part of my ex­er­cise rou­tine so com­bin­ing it with travel is the per­fect bal­ance. The best part is you can ex­plore the country from an en­tirely dif­fer­ent an­gle – it’s like rid­ing through a post­card.”

Tourism New Zealand Gen­eral Man­ager, Aus­tralia Tony Saun­ders was con­fi­dent the new cam­paign would work ef­fec­tively.

“We are con­fi­dent Me­gan’s in­flu­ence and authen­tic con­nec­tion to New Zealand will in­crease aware­ness and pref­er­ence for New Zealand as a world-class cy­cling des­ti­na­tion,” says Saun­ders. “Cur­rently just un­der nine per cent of Aus­tralians cy­cle as part of their hol­i­day across the Tas­man. We are see­ing many Aus­tralians travel to New Zealand specif­i­cally to en­joy our di­verse trails and ex­pect to see this num­ber rise fol­low­ing to­day’s an­nounce­ment.”

Cy­cling has been iden­ti­fied by Tourism New Zealand as a key spe­cial in­ter­est ac­tiv­ity to help drive higher value and sea­sonal vis­i­tors to New Zealand dur­ing au­tumn and spring. “Hol­i­day vis­i­tors that par­tic­i­pate in cy­cling spend more and stay longer than av­er­age vis­i­tors,” says Tony.

Since 2009, the New Zealand Govern­ment and lo­cal com­mu­ni­ties have in­vested over NZD$80 mil­lion into de­vel­op­ing the NZCT for both ex­pe­ri­enced and leisure cy­clists. And it is def­i­nitely money well spent; cy­cling is, in AG Out­door’s opin­ion, one the best ways to ex­plore the Shaky Isles.

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