Megan Gale announced as NZ Cycling Ambassador
Tourism New Zealand has announced Megan Gale as its cycling ambassador to the Australian market.
MEGAN HAS SIGNED on to promote The New Zealand Cycle Trail (NZCT). This network of off-road cycle trails includes over 2700 km of pristine cycle ways designed to showcase the variety of scenery and destinations NZ has to offer cycle-borne tourists.
A new social and digital campaign will see Megan endorse The Great Rides that are designed for all ages and cycling abilities. Megan says she is proud to be the Ambassador for Tourism New Zealand’s cycling campaign.
“New Zealand is in my blood - my mother is part Māori so the connection to New Zealand has always been strong…,” says Megan.
“Cycling is part of my exercise routine so combining it with travel is the perfect balance. The best part is you can explore the country from an entirely different angle – it’s like riding through a postcard.”
Tourism New Zealand General Manager, Australia Tony Saunders was confident the new campaign would work effectively.
“We are confident Megan’s influence and authentic connection to New Zealand will increase awareness and preference for New Zealand as a world-class cycling destination,” says Saunders. “Currently just under nine per cent of Australians cycle as part of their holiday across the Tasman. We are seeing many Australians travel to New Zealand specifically to enjoy our diverse trails and expect to see this number rise following today’s announcement.”
Cycling has been identified by Tourism New Zealand as a key special interest activity to help drive higher value and seasonal visitors to New Zealand during autumn and spring. “Holiday visitors that participate in cycling spend more and stay longer than average visitors,” says Tony.
Since 2009, the New Zealand Government and local communities have invested over NZD$80 million into developing the NZCT for both experienced and leisure cyclists. And it is definitely money well spent; cycling is, in AG Outdoor’s opinion, one the best ways to explore the Shaky Isles.