From the desk of Len

Australian HIFI - - LEN WALLIS AUDIO - Len Wal­lis

2018 marks 40 years for Len Wal­lis Au­dio. It has been a fab­u­lous jour­ney. We have wit­nessed a great num­ber of changes, made an ever greater num­ber of friends, and most im­por­tantly count our­selves in­cred­i­bly lucky to work daily in an in­dus­try that we love and en­joy so much.

I came into this in­dus­try al­most 50 years ago through my love of mu­sic. That has not di­min­ished – and I doubt it ever will! The com­po­nents and sys­tems that we rec­om­mend are sim­ply a means to an end. Ide­ally ev­ery sys­tem we pro­vide should have the abil­ity to al­low the mu­sic you are lis­ten­ing to have the same emo­tional im­pact on you that I find it has on me.

This in­dus­try is cur­rently un­der­go­ing some pro­found changes, and I pre­dict that we will see these changes con­tinue for some time.

The world is no longer shrink­ing – that has al­ready taken place. The con­sumer now has the tools at their fin­ger­tips to shop where they like, re­search what they want, and dic­tate that busi­ness is done on their terms. Most in­dus­tries, in­clud­ing this one, find that they need to adapt, and adapt­ing they are.

Len Wal­lis Au­dio has been around long enough to re­mem­ber when the prices of au­dio equip­ment were mul­ti­ples of over­seas mar­kets. Im­port du­ties were sky high, sales tax was 32%, and dealer mar­gins were at lev­els we can only dream about to­day. The only respite for the con­sumer was a trip to Hong Kong, Fiji or a sim­i­lar duty-free port – and many au­dio com­po­nents made their way to our shores via these means.

To­day cus­tomers can check in­ter­na­tional prices with a key­stroke, and will no longer ac­cept large dis­crep­an­cies. Lo­cal distrib­u­tors and re­tail­ers have ac­cepted this, and many have now adopted a pol­icy of mak­ing their prod­uct as close to in­ter­na­tional par­ity as pos­si­ble. While not the first to do so, Bow­ers and Wilkins re­cently took over the lo­cal dis­tri­bu­tion for their prod­uct in Aus­tralia, and one of the first things that they did was re­duce prices to bring them in line with in­ter­na­tional lev­els.

The distrib­u­tors for Bri­tish brand Mu­si­cal Fi­delity re­cently sliced pric­ing so se­verely that on some key mod­els they are be­low the rec­om­mended sell­ing prices in the UK.

Other com­pa­nies are now fol­low­ing suit. In this pub­li­ca­tion you will also find com­pa­nies like Tri­an­gle loud­speak­ers and Stax head­phones an­nounc­ing new prices, with some of the largest re­duc­tions com­ing from Amer­i­can com­pany Krell.

The ob­vi­ous win­ner from this is you, the con­sumer. Pric­ing for au­dio in this coun­try has never been more af­ford­able. Nor has the choice been greater or the per­for­mance been bet­ter. This is a golden age for the re­pro­duc­tion of recorded mu­sic!

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