Sheridan
The aim of “introducing creative thought into the everyday things of life” was the goal of Italian-born Claudio Alcorso when he founded Sheridan back in 1967. It’s a worthy ideology that continues to shape the ethos of the bedding and homewares brand as it celebrates its 50th anniversary in 2017 – and into the future.
“Over the past eight years we’ve worked hard to move Sheridan from ‘my mother’s brand’ to a more contemporary positioning of beautiful Australian living,” says group general manager Paul Gould. This has led to innovations such as the launch of the Sheridan Studio retail concept; the establishment of a design studio in Sydney, where artists turn homewares into unique works of beauty; and a range of children’s linen in partnership with the Red Nose charity.
“In addition, to celebrate our anniversary, we collaborated with iconic Australian artist Ken Done to produce a limited-edition collection of his work from the ’80s,” says Paul. Little wonder, then, that Sheridan has kept us rapt – and wrapped – for half a century. sheridan.com.au