The de­sire to cre­ate unique ex­pres­sions in tim­ber in­spired fur­ni­ture brand Planet.

Australian House & Garden - - Insider -

Ross Long­muir is the founder of fur­ni­ture man­u­fac­turer Planet, a brand he started af­ter notic­ing that most fur­ni­ture and in­te­rior de­sign in Aus­tralia fol­lowed a very Euro­pean style, a state of af­fairs that he aimed to rec­tify.

“I wanted to do things dif­fer­ently and cre­ate a truly Aus­tralian aes­thetic that made sense of our ma­te­ri­als, cli­mate and life­style,” says Ross (pic­tured be­low). “In 1991 I be­gan work­ing as a de­signer and maker of fur­ni­ture. In 1998 Planet opened as a re­tail show­room in Syd­ney.” From that orig­i­nal show­case – just 35m2 – Planet has grown into a lead­ing brand of tim­ber fur­ni­ture and home­wares, crafted from sus­tain­ably grown, solid Aus­tralian hard­wood. Its stock in trade is sim­ple and well­pro­por­tioned de­sign that re­sponds di­rectly to the cho­sen ma­te­ri­als. “It’s so im­por­tant to be true to your­self, to have a philo­soph­i­cal frame­work that fits with your ideals and core be­liefs, and to stick to it,” Ross ex­plains. The pay­off is well worth it. “Noth­ing beats the feel­ing of stand­ing with a thrilled client who’s see­ing your de­sign for the first time – and know­ing that it’s com­pletely orig­i­nal.”

‘Dal­sace’ desk, $8900, ‘Slim’ chair, $1195, ‘Twisted’ cof­fee ta­ble, $1900, and ‘Twisted’ side ta­ble, $890, Planet; plan­et­fur­ni­

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