Fly and drive

Australian Muscle Car - - Muscle Maniac -

It’s no se­cret that Qan­tas and Ford Aus­tralia have both had their strug­gles re­cently, but they were do­ing OK back in 1974 when they got togther to pro­mote this unique Fly-Drive pro­mo­tion in Amer­i­can mag­a­zines. The pack­age deal was for a re­turn econ­omy-class flight, from San Fran­cisco to Syd­ney, 14 nights’ ac­com­mo­da­tion in Flag Ho­tels around Aus­tralia and the use of an Avis Ford Fal­con for the pe­riod, with the first 500 miles free. All this for $760. That sounds like a bit of a bar­gain, even 40 years ago. Per­haps the only draw­back was the stip­u­la­tion of au­to­matic, rather than man­ual, Fal­con sedans, al­though this would have been the pre­ferred op­tion for most Amer­i­cans.

The idea was to give tourists as much in­de­pen­dence as pos­si­ble, so we as­sume that most of those Fal­con renters would have been ham­mered on and off the main roads dur­ing the 14-day pe­riod. Off-road­ing ap­pears to be en­cour­aged in the photo.

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