Car dealer shake-up

Australian Muscle Car - - Muscle News -

Car deal­ers across Aus­tralia are about to face their big­gest shake-up, and shake-out, as the fall­out be­gins from the de­ci­sions by Ford and Holden to shut their Aus­tralian fac­to­ries.

Toy­ota deal­ers here should be fine, even though the Ja­panese gi­ant is also clos­ing its man­u­fac­tur­ing oper­a­tion at Al­tona in Vic­to­ria, but the other Aussies won’t need any­where near as many deal­ers once they make the tran­si­tion to a full im­port fu­ture.

Changes are al­ready un­der­way as the mul­ti­fran­chise model gets an over­haul and brands such as Mazda, Hyundai, Kia and Volk­swa­gen con­tinue on their growth run down un­der.

Even Roger Penske, the Amer­i­can bil­lion­aire best known for his rac­ing team’s suc­cesses in the Indy 500, is mov­ing into the dealer scene in Aus­tralia. He has al­ready taken on the Western Star truck fran­chise, is con­sid­er­ing an en­try into V8 Su­per­cars rac­ing in 2015, and is be­lieved to be pick­ing up agencies for Volk­swa­gen and other up-mar­ket Euro­pean car brands.

Dozens of deal­er­ships could go as Ford and Holden down­size to match the size of their net­work to their pro­jected sales.

For in­stance, Syd­ney stal­wart Alto Ford wound up late last year.

Full de­tails are yet to emerge but the pic­ture will be­come much clearer by the end of 2014, as the sus­tain­able sales rate for the Com­modore and Fal­con al­lows the com­pa­nies to de­velop a bet­ter plan for their fu­ture be­yond 2017.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.