90 Mo­torEx ex­pands

Mo­torEx 2014 was the big­gest in­door car show ever held in Mel­bourne. A star at­trac­tion was a dis­play of Holden’s con­cept and show cars

Australian Muscle Car - - Contents -

Mo­torEx 2014 was the big­gest in­door car show ever held in Mel­bourne. AMC drools over Holden’s stun­ning dis­play of con­cept cars. Theme song: ‘Dream’ by Roy Or­bi­son.

With a record 28,400 en­thu­si­asts fil­ing through the Mel­bourne Show­grounds’ gates, Meguiar’s Mo­torEx Mel­bourne 2014 was a re­sound­ing suc­cess. The draw­card was an ar­ray of amaz­ing, stun­ning ma­chin­ery. With around 400 showstoppers all-up, it was the big­gest in­door car show ever staged in Mel­bourne.

Not only were the three jam-packed halls over­flow­ing with rolling works of art, over 100 enthusiast-ori­en­tated ex­hibitors were on hand of­fer­ing ev­ery con­ceiv­able au­to­mo­tive goodie.

One of the most no­table was the Holden dis­play, which brought to­gether three of their most his­tor­i­cally-sig­nif­i­cant con­cept cars; Efijy, Coupe 60 and Hur­ri­cane.

Keep­ing the three cars company for the week­end was GM Holden’s de­sign di­rec­tor, Richard Fer­lazzo, the man widely recog­nised as the fa­ther of Efijy and a bona fide car enthusiast.

“It was very grat­i­fy­ing fro me to see the pub­lic ap­pre­ci­ate the ef­fort from Holden to dis­play some of our most popular con­cept cars,” says Fer­lazzo (pic­tured on page 91).

“They seemed to be pleased that an OEM (Orig­i­nal Equip­ment Man­u­fac­turer) would make the ef­fort to join in the fun. The Holden Hur­ri­cane in par­tic­u­lar [at­tracted plenty of at­ten­tion], as it’s never been seen by most peo­ple.”

It’s of­ten the case that once de­sign­ers reach a se­nior level, they be­come all cor­po­ra­tised. Not Mr Fer­lazzo, he openly ac­knowl­edges that the mod­i­fied and cus­tom scene is a le­git­i­mate form of au­to­mo­tive de­sign.

“There cer­tainly is a lot of tal­ent out there,” he con­firms to AMC.

Fer­lazzo is adamant that Holden De­sign ac­knowl­edges this and that par­tic­i­pat­ing in Mo­torEx with th­ese three con­cept cars is Holden’s way of ac­knowl­edg­ing the work of cus­tomis­ers and mod­i­fiers. And boy wasn’t the dis­play popular.

“One thing that res­onated with me was the con­tin­u­ing pride demon­strated for Efijy,” says Fer­lazzo. “Many peo­ple I spoke to re­ferred to it as a sym­bol of Aus­tralian know-how and cre­ative pas­sion. Well, you know what, that is ex­actly what it was meant to do!”

While this made Efijy, Coupe 60 and Hur­ri­cane’s ap­pear­ance at Mo­torEx Mel­bourne just that lit­tle bit more spe­cial, it was also a solemn re­minder that, given the demise of the Aus­tralian In­ter­na­tional Mo­tor Show, along with Holden’s ces­sa­tion of pro­duc­tion of Aus­tralian­designed ve­hi­cles in 2017, this is most prob­a­bly the end of the road as far Holden-badged con­cept ve­hi­cles are con­cerned. We may well look back at the Meguiar’s Mo­torEx dis­play as be­ing the high-wa­ter mark for Holden’s world-renowned de­sign and styling stu­dios; as it’s un­likely we’ll ever see any­thing like th­ese again.

Mo­torEx was born as a club show and the club el­e­ment is still an im­por­tant part of the event – es­pe­cially the Mus­cle Car Mar­vel cat­e­gory, which specif­i­cally tar­gets clas­sic Aussie and Amer­i­can mus­cle cars. For Mo­torEx Mel­bourne, the HSV Own­ers Club, Fal­con GT Club of Aus­tralia, Club VE and REV Clas­sics Club each had half a dozen stand­outs on dis­play. With an XR GT, XW GT, XW GT-HO Phase II, XY GT (which was a phan­tom Phase III), an XA GT Coupe and a rare XA RPO GT sedan, the Fal­con GT Club re­ally had the glory years of Aussie Ford mus­cle cov­ered. They also scored well at pre­sen­ta­tion time, pick­ing up two, big awards; Best Club Dis­play and Best Fac­tory Style Mus­cle.

The Lind­say Fox Clas­sic Car Col­lec­tion is an au­to­mo­tive col­lec­tion of world-wide sig­nif­i­cance. The Fox Mu­seum main­tains a ded­i­cated staff to main­tain the fleet as well as un­der­tak­ing the painstak­ing restora­tion of sub­se­quent ad­di­tions. It was a treat to watch the metal mae­stros from the Fox Mu­seum show­cas­ing skills – true metal artistry in ac­tion. Def­i­nitely a great op­por­tu­nity to pick up a few point­ers.

Walk­ing then into the ded­i­cated Liqui-Moly Per­for­mance Garage pavil­ion, there was no es­cap­ing the heavy mo­tor­sport el­e­ment, with rep­re­sen­ta­tives from the Liqui-Moly Bathurst 12 Hour, Tour­ing Car Masters, AN­DRA drag rac­ing and Burnout Masters.

Maranello Mo­tor­sport brought along their Craig Lown­des-driven 2014 Bathurst 12 Hour-win­ning

Clock­wise from top left: Mo­torEx has cracked the code for mo­tor shows, ap­peal­ing to many in­ter­ests and gen­res; David Xuereb’s To­rana; the Cre­ative Cus­tom Cars’ built ‘69 Fast­back of Tony Mor­phett; John Bowe’s dual TCM ti­tle-win­ner; the 2014 Bathurst 12-Hour-win­ning Fer­rari; renowned car re­storer Brian Tanti; and the Fal­con GT Club of Aus­tralia’s dis­play.

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