90 MotorEx expands
MotorEx 2014 was the biggest indoor car show ever held in Melbourne. A star attraction was a display of Holden’s concept and show cars
MotorEx 2014 was the biggest indoor car show ever held in Melbourne. AMC drools over Holden’s stunning display of concept cars. Theme song: ‘Dream’ by Roy Orbison.
With a record 28,400 enthusiasts filing through the Melbourne Showgrounds’ gates, Meguiar’s MotorEx Melbourne 2014 was a resounding success. The drawcard was an array of amazing, stunning machinery. With around 400 showstoppers all-up, it was the biggest indoor car show ever staged in Melbourne.
Not only were the three jam-packed halls overflowing with rolling works of art, over 100 enthusiast-orientated exhibitors were on hand offering every conceivable automotive goodie.
One of the most notable was the Holden display, which brought together three of their most historically-significant concept cars; Efijy, Coupe 60 and Hurricane.
Keeping the three cars company for the weekend was GM Holden’s design director, Richard Ferlazzo, the man widely recognised as the father of Efijy and a bona fide car enthusiast.
“It was very gratifying fro me to see the public appreciate the effort from Holden to display some of our most popular concept cars,” says Ferlazzo (pictured on page 91).
“They seemed to be pleased that an OEM (Original Equipment Manufacturer) would make the effort to join in the fun. The Holden Hurricane in particular [attracted plenty of attention], as it’s never been seen by most people.”
It’s often the case that once designers reach a senior level, they become all corporatised. Not Mr Ferlazzo, he openly acknowledges that the modified and custom scene is a legitimate form of automotive design.
“There certainly is a lot of talent out there,” he confirms to AMC.
Ferlazzo is adamant that Holden Design acknowledges this and that participating in MotorEx with these three concept cars is Holden’s way of acknowledging the work of customisers and modifiers. And boy wasn’t the display popular.
“One thing that resonated with me was the continuing pride demonstrated for Efijy,” says Ferlazzo. “Many people I spoke to referred to it as a symbol of Australian know-how and creative passion. Well, you know what, that is exactly what it was meant to do!”
While this made Efijy, Coupe 60 and Hurricane’s appearance at MotorEx Melbourne just that little bit more special, it was also a solemn reminder that, given the demise of the Australian International Motor Show, along with Holden’s cessation of production of Australiandesigned vehicles in 2017, this is most probably the end of the road as far Holden-badged concept vehicles are concerned. We may well look back at the Meguiar’s MotorEx display as being the high-water mark for Holden’s world-renowned design and styling studios; as it’s unlikely we’ll ever see anything like these again.
MotorEx was born as a club show and the club element is still an important part of the event – especially the Muscle Car Marvel category, which specifically targets classic Aussie and American muscle cars. For MotorEx Melbourne, the HSV Owners Club, Falcon GT Club of Australia, Club VE and REV Classics Club each had half a dozen standouts on display. With an XR GT, XW GT, XW GT-HO Phase II, XY GT (which was a phantom Phase III), an XA GT Coupe and a rare XA RPO GT sedan, the Falcon GT Club really had the glory years of Aussie Ford muscle covered. They also scored well at presentation time, picking up two, big awards; Best Club Display and Best Factory Style Muscle.
The Lindsay Fox Classic Car Collection is an automotive collection of world-wide significance. The Fox Museum maintains a dedicated staff to maintain the fleet as well as undertaking the painstaking restoration of subsequent additions. It was a treat to watch the metal maestros from the Fox Museum showcasing skills – true metal artistry in action. Definitely a great opportunity to pick up a few pointers.
Walking then into the dedicated Liqui-Moly Performance Garage pavilion, there was no escaping the heavy motorsport element, with representatives from the Liqui-Moly Bathurst 12 Hour, Touring Car Masters, ANDRA drag racing and Burnout Masters.
Maranello Motorsport brought along their Craig Lowndes-driven 2014 Bathurst 12 Hour-winning
Clockwise from top left: MotorEx has cracked the code for motor shows, appealing to many interests and genres; David Xuereb’s Torana; the Creative Custom Cars’ built ‘69 Fastback of Tony Morphett; John Bowe’s dual TCM title-winner; the 2014 Bathurst 12-Hour-winning Ferrari; renowned car restorer Brian Tanti; and the Falcon GT Club of Australia’s display.