The current VF Commodore is the last of the all-Australian line, but the nameplate that hit the road in 1978 will live on into 2018 and beyond. GM Holden is not confirming the car, but is locking in the Commodore name for the imported front-wheel drive full-sized replacement for the current car.
The decision comes after extensive positive research into the history, support and potential for the badge. It’s no surprise to the Holden faithful, although GM’s head of international operations – who also made the final decision on the Elizabeth factory closure – is happy to claim the credit.
“We are confident that, from 2018, we can honour Commodore’s heritage and chart a new direction for the next-generation vehicle that is worthy of the esteemed Commodore name,” said Stefan Jacoby. “I cannot reveal full details of the next-generation vehicle, but I can say it will either compare very favourably or improve on the current Commodore’s dynamic performance, acceleration, fuel economy, running costs and mass.”
The answer to the Commodore question also brings a welcome commitment to the new car as Holden’s future V8 Supercar [although the category will, by that stage, be known as ‘Supercars’] spearhead, effectively ending speculation that the two-door Camaro coupe would go head-to-head with the Ford Mustang on Australian racetracks.
“We have every intention of racing Commodore for many years to come,” said Simon McNamara, Holden’s motorsport chief.
“Racing is an integral part of Holden’s DNA and Commodore is the most successful nameplate in Australian touring car and V8 Supercar history. We are looking forward to winning races and championships with Commodores in the future.”
Even though the Commodore name question is settled, there is still no decision on a successor as company president following the shock departure of Gerry Dorizas after just five months in the top job at Fishermans Bend. But the man in charge of sales, Peter Keley, is happy to be talking openly about the name plan.
“Holden and Commodore aren’t going anywhere, they will remain pillars of Australian motoring for many years to comes. When it arrives in 2018, our new large car will honour Commodore’s heritage and support a long and successful future for Holden in Australia and New Zealand,” he says.
Keley confirms that continuing with Commodore is a no-brainer for the brand and its supporters.
“Ultimately, the overwhelming response from customers was that Holden should continue the Commodore nameplate into the future with our next-generation large car.”