Cruze ter­mi­nal

Australian Muscle Car - - Muscle News -

Holden

has given up on the Cruze, with pro­duc­tion to end late in 2016. News broke in Fe­bru­ary of the lo­cally-made com­pact’s demise as part of the lead-up to the con­clu­sion of Holden Com­modore pro­duc­tion at El­iz­a­beth.

The move is no sur­prise and the slow-sell­ing Cruze was al­ways go­ing to be binned ahead of the Com­modore as part of the struc­tured shut­down of the fac­tory on the north-west out­skirts of Ade­laide.

The Cruze never stood a chance in Aus­tralia in a class which is dom­i­nated by the Mazda 3 and Toy­ota Corolla which have been battling it out for over­all mar­ket lead­er­ship for more than five years.

It was orig­i­nally an un­der­done Korean project and even the in­jec­tion of sig­nif­i­cant Aus­tralian en­gi­neer­ing work – and sharper prices – could not save it.

The best sales year for the Cruze was back in 2011 when 33,784 cars were de­liv­ered, but that num­ber crashed to just 15,222 sales in 2015 de­spite the over­all boom in small-car de­liv­er­ies.

The Holden fac­tory at El­iz­a­beth will con­tinue to make Com­modore sedans, wag­ons and utes un­til late 2017, as planned.

Cruze will be re­placed by the Holden As­tra, which will be im­ported from the UK.

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