Tick­ford ex­plained

Australian Muscle Car - - Muscle News -

The Tick­ford name came to promi­nence here in 1991 when Ford Aus­tralia and a UK au­to­mo­tive en­gi­neer­ing com­pany bear­ing the Tick­ford name (which dates back to 1800s coach­build­ing) formed Tick­ford Ve­hi­cle En­gi­neer­ing Pty Ltd. This ar­range­ment spawned the ear­li­est Ford Fal­con XR6 and XR8 mod­els and a range of higher per­for­mance T-Se­ries ve­hi­cles mar­keted un­der the Ford Tick­ford Ex­pe­ri­ence la­bel. The Tick­ford name dis­ap­peared in 2002 when FTE was re­branded Ford Per­for­mance Ve­hi­cles af­ter the Tick­ford Group was ac­quired by Bri­tish mo­tor­sport com­pany Pro­drive, headed by David Richards. Its race di­vi­sion – of­fi­cially Pro­drive Rac­ing Aus­tralia but op­er­at­ing as Ford Per­for­mance Rac­ing – was cre­ated for the 2003 rac­ing sea­son to tie in with the sis­ter FPV road car busi­ness pump­ing out FPV GTs. FPV wound up in 2014 and FPR was pur­chased (in­clu­sive of the Pro­drive Rac­ing Aus­tralia name and brand­ing) by Rod Nash and Rusty French, who adopted the PRA moniker for the dual Bathurst-win­ning team for the 2015 rac­ing sea­son, claim­ing the V8 Su­per­cars ti­tle with Mark Win­ter­bot­ton. Be­yond its name, brand­ing and a de­gree of ideashar­ing, PRA has no ties to­day to the UK-based Pro­drive op­er­a­tion fronted by David Richards. LW

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