Choose your own build num­ber

Australian Muscle Car - - Muscle News -

Holden

has made the un­usual move of let­ting cus­tomers that have or­dered a Spe­cial Edition Motorsport, Di­rec­tor or Mag­num Com­modore choose their build num­ber via a spe­cial se­lec­tion web­site, as part of a push to de­liver a high level of cus­tomer ser­vice in the tran­si­tion from the Aus­tralian-built chap­ter into a fully im­ported fu­ture.

Cus­tomers de­scended on the web­site to claim their build num­ber, with half of the num­bers gone in 15 min­utes, and three quar­ters al­lo­cated within a few hours.

The first build num­bers to go in­cluded the first 200 and last 100 of each ver­sion, as well as re­peated digit num­bers such as ‘55’, be­fore the web­site closed on May 10.

It’s not just Spe­cial Edition cus­tomers that have been given some­thing a bit spe­cial with their Com­modore. Holden is also pro­vid­ing all buy­ers of 2017 mod­els with a me­mento in the form of pho­tos of their car com­ing down the El­iz­a­beth pro­duc­tion line, via email to them af­ter they take de­liv­ery.

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