It’s google vs apple ( again)
We’re all casualties of the great smartphone and tablet format war, but prepare yourself for a re-run in the next car you buy. While the motoring community is agreed that in-car tech needs to sync seamlessly with your other gear, there’s not yet any consensus over what operating system to run. Google first announced its Open Android Alliance in January this year, a partnership between itself and fellow tech firm Nvidia with General Motors, Honda, Audi and Hyundai all signed up. It aims to get cars boasting full Android integration on our roads by the end of this year.
Apple, characteristically, has been less forward about its plans beyond saying it has some. So far, iOS integration has simply meant iPhone syncing via Bluetooth, but last year Apple announced iOS in the Car – catchily abbreviated to iOSitC – and filed a patent for in-vehicle navigation and a “digital dash”. Unofficial videos of iOS running on in-car displays are online, and rumours of a partnership with a major car player are rife. Watch this space.
Eddy Cue unveils iOSitCatWWDC