Review: The Q Camera
the q camera is a flashy innovation aimed squarely at digital narcissists, but should they take any notice?
The compact cam for the selfie generation
Touted by its creators as the world’s first “fashion-forward, social camera”, the stylish Q has a ring flash for flattering, well-lit selfies, plus built-in Instagramstyle filters and all your social networks on speed dial.
Forget about autofocus, manual controls or a zoom, The Q camera has just four buttons and one slider control. Shot options are simple: flash on/off, timed or not, focus set at either close, far or infinity, exposure limited to day, cloudy or night modes. The one smart addition is an LED ring around the lens, which provides a more flattering light than a regular smartphone flash (more on that, below left).
There’s no built-in Wi-Fi – hardly ideal for a camera that prides itself on being social – but you do get a slot for adding a SIM card. Once you’ve paid for a data package, just take a pic and click the save button once to upload it to The Q Lab, an online archive of your shots and an effects studio with nine filters available so far. Click it twice and the same snap is sent to your social feeds –Twitter, Tumblr and Facebook are currently covered, but not Instagram, the spiritual home of the selfie.
Five megapixels and a wide f2.4 aperture produce shots similar in quality to a mid-level smartphone, though they can be grainy and there’s no HDR or video mode. Pricier than most compacts, yet with results that struggle to beat your phone, The Q is a bit of a #fail. US$199, Theqcamera.com