Re­view: The Q Cam­era

the q cam­era is a flashy in­no­va­tion aimed squarely at dig­i­tal nar­cis­sists, but should they take any no­tice?

Australian T3 - - CONTENTS -

The com­pact cam for the selfie gen­er­a­tion

Touted by its cre­ators as the world’s first “fash­ion-for­ward, so­cial cam­era”, the stylish Q has a ring flash for flat­ter­ing, well-lit self­ies, plus built-in In­sta­gram­style fil­ters and all your so­cial net­works on speed dial.

For­get about aut­o­fo­cus, man­ual con­trols or a zoom, The Q cam­era has just four but­tons and one slider con­trol. Shot op­tions are sim­ple: flash on/off, timed or not, fo­cus set at ei­ther close, far or in­fin­ity, ex­po­sure limited to day, cloudy or night modes. The one smart ad­di­tion is an LED ring around the lens, which pro­vides a more flat­ter­ing light than a reg­u­lar smart­phone flash (more on that, be­low left).

There’s no built-in Wi-Fi – hardly ideal for a cam­era that prides it­self on be­ing so­cial – but you do get a slot for adding a SIM card. Once you’ve paid for a data pack­age, just take a pic and click the save but­ton once to upload it to The Q Lab, an on­line ar­chive of your shots and an ef­fects stu­dio with nine fil­ters avail­able so far. Click it twice and the same snap is sent to your so­cial feeds –Twit­ter, Tum­blr and Face­book are cur­rently cov­ered, but not In­sta­gram, the spir­i­tual home of the selfie.

Five megapix­els and a wide f2.4 aper­ture pro­duce shots sim­i­lar in qual­ity to a mid-level smart­phone, though they can be grainy and there’s no HDR or video mode. Pricier than most com­pacts, yet with re­sults that strug­gle to beat your phone, The Q is a bit of a #fail. US$199, The­q­cam­

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