Icon: Jonathan Ive
A tech designer with fruity taste
Since moving to Apple back in 1992, Sir Jonathan Ive has masterminded many designs that have transformed the computer and consumer electronics market. It’s not just about citrus coloured plastic casings, nor is it about sleek milled, aluminium covers or precisely radiused corners suggestive of high-tech performance. The real innovation and legacy in Ive’s work lies in the creation of a series of new typologies for products that didn’t previously exist.
Designs like the iPod, iPhone and iPad became archetypes for new, revolutionary products. Whether you are a fan of Ive’s products or not, it’s a fact that every MP3 player, smartphone and tablet produced since has been a development of, or a reaction against, something he designed.