Icon: Jonathan Ive

Australian T3 - - CONTENTS -

A tech de­signer with fruity taste

Since mov­ing to Ap­ple back in 1992, Sir Jonathan Ive has mas­ter­minded many de­signs that have trans­formed the com­puter and con­sumer elec­tron­ics mar­ket. It’s not just about cit­rus coloured plas­tic cas­ings, nor is it about sleek milled, alu­minium cov­ers or pre­cisely ra­diused cor­ners sug­ges­tive of high-tech per­for­mance. The real in­no­va­tion and legacy in Ive’s work lies in the cre­ation of a se­ries of new ty­polo­gies for prod­ucts that didn’t pre­vi­ously ex­ist.

De­signs like the iPod, iPhone and iPad be­came archetypes for new, rev­o­lu­tion­ary prod­ucts. Whether you are a fan of Ive’s prod­ucts or not, it’s a fact that ev­ery MP3 player, smart­phone and tablet pro­duced since has been a de­vel­op­ment of, or a re­ac­tion against, some­thing he de­signed.

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