Icon: Di­eter Rams

The func­tion­al­ist mas­ter’s “less is bet­ter” ethos en­dures in Ive

Australian T3 - - CONTENTS - Di­eter Rams

The god­fa­ther of tech min­i­mal­ism

as part of our RETRO - TECH SE­RIES OF DE­SIGN­ERS whose bold lines and even bolder ideas still de­fine the gad­gets we buy to­day, we take time to hon­our the God­fa­ther of tech min­i­mal­ism and for­mer head of de­sign at Braun, Di­eter Rams.

Af­ter join­ing the Ger­man firm’s de­sign team at just 23, Rams went to work strip­ping back tech’s aes­thetic. Tak­ing in­flu­ence from the sim­plic­ity of the Bauhaus move­ment, he made TVs, record play­ers, speak­ers and even hairdry­ers bru­tal but beau­ti­ful.

Hav­ing turned 82 this year, his “ten prin­ci­ples for good de­sign” are com­mand­ments that still con­tinue to shape mod­ern tech, while Ap­ple’s Sir Jony Ive is clearly a ded­i­cated dis­ci­ple…

Braun LE1 Speaker 1959

one of the first elec­tro­static loud­speak­ers in the world, this is cut­ting-edge tech wrapped in in­cred­i­bly sim­ple de­sign. does the square box on a tilt­ing base re­mind you of any­thing? Yep, it’s a clear de­sign in­flu­ence for the imac.

Braun SK4 1956

the first record player to ditch the wooden cab­i­net and keep the spin­ning record and work­ings not just pro­tected but vis­i­ble, with a plas­tic lid. co-de­signed with hans gugelot, it’s a true de­sign clas­sic.

Braun HLD 4 1970

rams takes a de­par­ture from his in­dus­trial aes­thetic here, adding a be­har-es­que pop of colour to an un­likely hair dryer that’s a les­son in for­mal­ism with zero func­tional fri­vol­i­ties. echoes of this ethos can be found again in ap­ple, from the sim­ple, bright ipods to the more re­cent iphone 5c.

Braun TP1 Por­ta­ble Turntable 1959

a step on from the sk4 record player, this sci-fi-look­ing gizmo was the first por­ta­ble record player – a pre­cur­sor to the walk­man, dis­c­man and even­tu­ally the ipod. some­what Un­con­ven­tion­ally, it played from the un­der­side and rocked seven-inch records.

Braun ET 44 1987

this cal­cu­la­tor is a school days fave thanks to its sturdy con­struc­tion, near-end­less bat­tery life and sim­plic­ity of de­sign. some­thing seem fa­mil­iar here as well? the smar­tie-like but­ton lay­out was used as the ba­sis for Ap­ple’s cal­cu­la­tor app right up un­til the ios 7 re­design.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.