Design Museum’s Alex Newson discusses Dieter
As head of design at German brand Braun, Rams transformed consumer electronics from objects that people were embarrassed to display – typically upholstered in fabric and disguised as furniture – to modern products that celebrated the technology that powered them.
Perhaps his most celebrated design, the SK4 (far left, dubbed Snow White’s Coffin) was the first record player to feature a clear, Perspex lid. This simple innovation, which let you marvel at your spinning vinyl, has been used on virtually every record player since.
Sometimes described as the father of modern product design, his work continues to inform the aesthetic of today’s designers. Indeed, Rams’ ET44 (left) was the inspiration for the look of Apple’s original calculator app.