De­sign Mu­seum’s Alex New­son dis­cusses Di­eter

Australian T3 - - RADAR -

As head of de­sign at Ger­man brand Braun, Rams trans­formed con­sumer elec­tron­ics from ob­jects that people were em­bar­rassed to dis­play – typ­i­cally up­hol­stered in fab­ric and dis­guised as fur­ni­ture – to mod­ern prod­ucts that cel­e­brated the tech­nol­ogy that pow­ered them.

Per­haps his most cel­e­brated de­sign, the SK4 (far left, dubbed Snow White’s Cof­fin) was the first record player to fea­ture a clear, Per­spex lid. This sim­ple in­no­va­tion, which let you marvel at your spin­ning vinyl, has been used on vir­tu­ally ev­ery record player since.

Some­times de­scribed as the fa­ther of mod­ern prod­uct de­sign, his work continues to in­form the aes­thetic of to­day’s de­sign­ers. In­deed, Rams’ ET44 (left) was the in­spi­ra­tion for the look of Ap­ple’s orig­i­nal cal­cu­la­tor app.

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