TIME TO SHINE?
The Apple Watch is due to appear in early 2015, but what does the world have in store for Apple’s shiny new toy?
Now that the dust has settled following the announcement of the Apple Watch, allow me to rile you all up again. Everyone has had a chance to have their say, and despite the wild enthusiasm for it before it actually existed, the post-unveiling reaction was apathetic at best – not a thousand tubs of vanilla ice cream at a Paul Dempsey gig apathy, but the public certainly seemed underwhelmed.
People I speak to offer myriad reasons for not buying one, but you know what the biggest one is? “I wouldn’t wear it instead of my watch.” And it’s not hard to see why.
At the time of writing, the rumoured price of the 18-carat gold Apple Watch Edition will be a chunky US$5,000 – the sort of price you’d pay for a nice Tag, or a lovely Omega Aquaterra. At that sort of price a watch is an investment, the sort of thing you pass down to a child on their 18th birthday. Now, I don’t have children, and I don’t know how they would react if I gave them my totally out of date Apple Watch Edition to mark their coming of age, but I’m going to guess they’d be pretty miffed. Sorry Tim, I’m out.
We’ve been here before though. Many years ago – before I found my way into T3 via the air vents, I should stress – I was one of many who guffawed at the iPad. “It’s ridiculous!”, “It’s just a big iPhone, except you can’t make calls!” That sort of thing.
And then we all got taken by surprise. Apple proceeded to wrench open a special gap in the market through brilliant design and even better advertising, and now here I sit, surrounded by a metric tonne of average Android tablets. With the Sport version of the Apple Watch starting at a more reasonable US$349, who’s to say that the Apple Watch won’t ‘do an iPad’? Only time will tell...