APPLE’S BIG RACE
Apple Watch is no good for fitness, says Techradar’s Running Man. But that will change: Apple’s stuff tends to get great by about version 3…
If there’s one thing Apple wants to associate its brand with right now, it’s fitness. It paraded Christy Turlington Burns as one of the faces of Watch, showing her completing half marathons whilst wearing one.
That’s odd, because right now Watch is really is no more than a gadgety fashion accessory strapped to her wrist.
There’s no GPS, it can’t structure training plans to get you fitter, and the battery life is more of a sprint than a marathon. It’s not in the same league as dedicated running watches. The other smartwatches to date are no better.
And yet I’m convinced Apple is going to make the biggest running watch of all time. Eventually. It’s no good for running now? Well the first iPhone was no good for photography, but the iPhone has been the most popular camera in the world for years now.
Just as “The best camera is the one you have with you,” soon the best running watch will be the one you happen to have strapped to your wrist anyway, and Apple will leverage this.
The battery will improve, the sensors will miniaturise to the point where we’ll have not just GPS but cadence, speed and elevation, and most importantly, developers will get their claws into the platform, making great apps that outstrip what’s available on phones.
Soon, the experience currently only available on expensive running watches will be on do-it-all smart ones. Apple will, Trojan-like, put a powerful running watch on the wrists of millions who bought it because it was a cool Apple thing.
Should runners buy an Apple Watch this year? No way. For the same price you can get something more useful from Garmin, Polar, Adidas et al. But don’t be surprised if you start seeing an Apple Watch 2 or 3 on the arms of competitors by 2017… Or even on your own.